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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Автор: Walsh B.
Аннотация: Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects
Язык:
Рубрика: Разное /
Статус предметного указателя: Готов указатель с номерами страниц
ed2k: ed2k stats
Год издания: 2007
Количество страниц: 376
Добавлена в каталог: 11.12.2007
Операции: Положить на полку |
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Предметный указатель
Share Music license, using copyrighted music in podcasts 237
Sharma Designs blog 146—148
Shrook, RSS readers 30
Sifry, David, being successful as a blogger 200
Sifry, David, future growth of blogging 321
Sifry, David, interview with 156—159
Silicon Valley Watcher blog, journalists starting blogs 208
Site Meter, checking blog statistics 276
SiteProNews directory, steps to building readership 296
Six Apart 48
Six Apart's TypePad see TypePad
Six Apart, LiveJournal blog communities 80
Six Apart, Vox's backstory 86
Skylook add-in 241
Skype, interview with Cameron Reilly 243
Skype, requirements for podcasts 240
Slim, Pamela, Escape from Cubicle Nation 281
Slim, Pamela, personal blogs 11
Slusher, Dave, Evil Genius Chronicles blog 229
Small law firms, blogging resources for attorneys 104
Sneezers 142
Social bookmarking sites, building readership 286—288
Social bookmarking sites, socializing blogs 199
Social bookmarking sites, steps for blogging successfully 201
Social bookmarking sites, steps to building readership 294
Social bookmarking sites, tagging other blogs 198
Social networking 85
Social networking, being successful as a blogger 200
Social networking, blogging connecting people 327—329
Social networking, blogging, the future 325—326
Social networking, getting a social network's attention 287
Social networking, informal networking to build readership 281
Social networking, reddit homepage 286
Socialize-it blog 199
Socializing blogs 199
Socialmeter measuring presence 280
Socialmeter, measurement tools for tracking influence 280
South Carolina Family Law Blog 100
South Carolina Trial Law Blog 102
South Pole, frontline bloggers 310—312
Spam blogs 69
Spam blogs, anti-spam word verification, Blogger 38
Spam blogs, blog comment guidelines 195
Spam blogs, blogging and spam 22
Spam blogs, comment spam, Vox 94
Spam blogs, denouncing spam blogs 156
Spam blogs, detecting at Technorati 156—157
Spam blogs, eradicating spam 68—70
Spam blogs, fake blogs 69
Spam blogs, problems with spam comments 322
Spare Change blog 12
SpeedFiler Microsoft Outlook add-in 148
Spell-checking, Vox blogging service 88
Spell-checking, writing well 191
Spelling, what makes a good blog 74
Spelling, writing good blogs for readers 63
Sphere, ways of finding blogs 21
Sponsorship, monetizing blogs 272 273
Squidoo lenses 290
Squidoo lenses, building readership 289—291
Squidoo lenses, connecting TypePad blog to 291
Squidoo lenses, interview with Squidoo's CEO 292—293
Starting a blog, Blogger 33—35
Starting a blog, TypePad 48—52
Starting a blog, Windows Live Spaces 43—45
Startpage, reading RSS feed 207
Statistics, advertising 269
Statistics, Alexa rank 269
Statistics, Blog Juice Calculator 278
Statistics, Bloginfluence rating 278
Statistics, checking blog statistics, Free Stats 276
Statistics, checking blog statistics, Google Analytics 276
Statistics, checking blog statistics, server logs 277
Statistics, checking blog statistics, Site Meter 276
Statistics, checking TypePad stats 276
Statistics, Conversational Index 280
Statistics, FeedBurner item popularity statistics 168
Statistics, link measurements for tracking influence 278—281
Statistics, page stats 276—277
Statistics, Page Strength 280
Statistics, RSS feed statistics 277
Statistics, RSS stats at FeedBurner 277
Statistics, socialmeter 280
Statistics, steps to building readership 294
Statistics, Technorati rank 278
Statistics, tracking readership 275—281
Steps to building readership 295
Stevens, Ben, South Carolina Family Law Blog 100
Stevenson, Robert Louis 275
Stop Sex Predators blog 225
Story list, maintaining 184—185
Stringers, bloggers as 221—223
StumbleUpon, ways of finding blogs 21
Style of writing, writing good blogs for readers 63—64
Subdued Lily template, NOIPO.org 42
Subheadings see headings
Subjects see topics
Subscribe Now box, FeedBurner-enabled 171
Subsribable content, objectives of FeedBurner 172
SubZero Wine Blog 136—138
Sunlight Foundation site, open-source reporting 219
Sunlight Foundation, David Cohn's comments 220
Swanner, Dave, South Carolina Trial Law Blog 102
Tag baiting 197
Tags 25—27
Tags, creating tags 160
Tags, FeedBurner tag 26
Tags, finding tags 27
Tags, getting started with blogging 55
Tags, Micro Persuasion 26
Tags, postproduction, podcasts 245
Tags, publicizing podcasts 239
Tags, tagging guidelines 197
Tags, tagging other blogs 198—200
Tags, tagging posts 195—197
Tags, tagging posts, Blogger support 196
Tags, tagging posts, Technorati 196—197
Tags, tagging posts, TypePad support 197
Tags, tagging posts, various sites assisting 197
Tags, tagging posts, Vox support 197
Tags, tagging posts, WordPress support 197
Tags, Technorati tags in a post 196
Tags, working important tags 32
TechCrunch newsblog 206—208
Technorati 155—164
Technorati Discover area, tracking blog beats 182
Technorati rank, measurement tools for tracking influence 278
Technorati tags in a post 196
Technorati, adding blogs to blog directory 164
Technorati, blogging statistics 53
Technorati, claiming blogs at Technorati 162
Technorati, creating tags 160
Technorati, detecting spam blogs at 156—157
Technorati, FeedBurner tag 26
Technorati, interview with David Sifry 156—159
Technorati, role in blogosphere 158
Technorati, steps for getting started in blogosphere 175
Technorati, tagging posts 196—197
Technorati, tags and 27
Technorati, Technorati's top 100 blogs 16
Technorati, using bookmarklets 160
Technorati, using watchlists 160
Television see mainstream media
Templates, Blogger (Google's Blogger) 39—42
Templates, Blogger (Google's Blogger), backing up templates 39
Templates, Blogger (Google's Blogger), modifying templates 40—41
Templates, Blogger (Google's Blogger), picking initial blog template 36
Templates, Blogger (Google's Blogger), replacing templates 41—42
Templates, Subdued Lily template 42
Text Link Ads (TLA), advertising networks 267—269
The Blog Catalog, ways of finding blogs 21
The Guardian Unlimited, ways of finding blogs 21
The Hidden Persuaders 7
TheGoodBlogs network, time limitations and blogging networks 324
themes see also topics
Themes, designing TypePad theme 52
Themes, maintaining blogs 188
Themes, picking predefined TypePad theme 51
Themes, steps for blogging successfully 201
Themes, theme blogs 183—184
Thesaurus, writing well 193
ThriftWhore community, LiveJournal 80
Time Boxing blog 21
TinyPic Free Image Hosting 64
Titles, posting 72
TLA (Text Link Ads), advertising networks 267—269
TLA (Text Link Ads), tips and resources 269
To Do Or Else blog 48 184
To Do Or Else podcast 233
Toffler, Alvin 75
Toffler, Alvin, blogging connecting people 327
Tools see blogging tools
topics see also themes
Topics, blog carnivals 283
Topics, choosing topics for blogging 178—179
Topics, finding post topics 183
Topics, interview with Darren Rowse 258 260
Topics, maintaining story list 184—185
Topics, steps for successful podcasting 248
Trackbacks, Conference Calls Unlimited blog 142
Trackbacks, Conversational Index measuring blog influence 280
Trackbacks, steps to building readership 295
Trackbacks, turning on trackbacks 66—68
Tracking influence, Conversational Index measuring comments/trackbacks 280
Tracking influence, link measurements for 278—281
Tracking influence, measurement tools 278—279
Tracking influence, Page Strength measuring search engine visibility 280
Tracking influence, socialmeter measuring presence 280
Tracking readership, checking TypePad stats 276
Tracking readership, page stats 276—277
Tracking readership, readership and influence 275—281
Tracking readership, RSS feed statistics 277
Traditional professionals as bloggers 97—118
Traditional professionals as bloggers, clergy 114—118
Traditional professionals as bloggers, doctors 104—113
Traditional professionals as bloggers, lawyers 98—104
Traditional professionals as bloggers, using the internet 98
Transcripts, podcasts 249
Trott, Mena and Ben, Vox backstory 86—87
Trump Blog, The 4
TypePad 48—52
TypePad, checking TypePad stats 276
TypePad, connecting TypePad blog to Squidoo lens 291
TypePad, cost of using 48
TypePad, designing TypePad theme 52
TypePad, features 52
TypePad, FeedBurner TypePad setup information 170
TypePad, picking layout 50
TypePad, picking predefined TypePad theme 51
TypePad, pros and cons 54
TypePad, QuickPost bookmarklet 52
TypePad, starting a blog 48—52
TypePad, tagging support 197
TypePad, Vox compared 90
TypePad, Vox's backstory 87
Usability of blogs 71—73
Value and price, Conference Calls Unlimited blog 139—143
Victor Medina's blog, blogging resources for attorneys 104
Videos, incorporating nontext content into blogs 88
Vieira, Sister Julie, A Nun's Life blog 114
Vox Neighborhood 89
Vox Neighborhood, welcome page 86
Vox, backstory 86—87
Vox, church community example 91
Vox, collections 93
Vox, comment spam 94
Vox, community group blogs 91
Vox, differences to other blogging services 88—94
Vox, formatting options 93
Vox, incorporating nontext content 88
Vox, keeping blogs private 89
Vox, life reporting 92
Vox, LiveJournal and TypePad compared 90
Vox, personal blogs and the future 326
Vox, pros and cons 54
Vox, spell-checking 88
Vox, tagging support 197
Waltern, Gary, bloggers as stringers 223
Watchlists, steps for getting started in blogosphere 176
Watchlists, using watchlists 160
Weblogger blog 54
Weblogging engines, Technorati's role in blogosphere 158
Website directories, steps to building readership 295
Wedding Plans community, LiveJournal 81
Weinreich, Nedra, personal blogs 12
Wells, Kimberly Dawn, Squidoo lenses 291
WhiteSmoke 191—193
Wiley, Michael, Edelman blog 132
Wilson, Nick, linkbaiting 285
Windows Live Spaces 43—48
Windows Live Spaces, blog space 43
Windows Live Spaces, controlling blog access 44
Windows Live Spaces, customizing 44
Windows Live Spaces, features 46—48
Windows Live Spaces, photos 46
Windows Live Spaces, pros and cons 54
Windows Live Spaces, starting a blog at 43—45
Windows Live Spaces, using Windows Media Player 46
Windows Live Writer, tagging support 196
Windows Media Player, Windows Live Spaces using 46
Wine blog, SubZero Wine Blog 136
WordPress, checking blog statistics 276 277
WordPress, self hosting blogs 54
WordPress, tagging support 197
Writing style, building blogs 73
Writing style, writing as you speak 63
Writing style, writing good blogs for readers 63—64
Writing well, Its/It's bookmarklet 190
Writing well, owning words 190
Writing well, spell checking 191
Writing well, thesaurus 193
Writing well, WhiteSmoke 191—193
Writing well, writing compelling blog posts 193—195
XBlogThis!, tagging support 196
Yahoo Directory, website directories for building readership 295
Yahoo News, steps toward blogosphere reporter 227
Yahoo Podcasts, publicizing podcasts 247
Yahoo Publisher Network, advertising networks 271
Yahoo You Witness News, bloggers as stringers 222
You Witness News, Yahoo, bloggers as stringers 222
YouTube video, incorporating nontext content into blogs 88
ZapTXT, high priority feeds 207
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