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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Автор: Walsh B.
Аннотация: Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects
Язык:
Рубрика: Разное /
Статус предметного указателя: Готов указатель с номерами страниц
ed2k: ed2k stats
Год издания: 2007
Количество страниц: 376
Добавлена в каталог: 11.12.2007
Операции: Положить на полку |
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Предметный указатель
Monetizing blogs, relevant content 254
Monetizing blogs, scams 273
Monetizing blogs, sponsorship 272 273
Movable Type, blogging services 48
Movable Type, checking blog statistics 277
Movable Type, self hosting blogs 54
Movable Type, Vox's backstory 87
MP3 file, postproduction, podcasts 245
Muncie Free Press site, citizen journalism 218
Music, podcasts including copyrighted music 235—237
Music, postproduction, podcasts 245
My Micro-ISV blog, theme plan for blog 184
MyBlogLog blogging center, building readership 283
MySpace 85
Natural style, writing as you speak 63
NavBar, Blogger, changing 40
Navigation, tagging posts 195—197
Neighborhood, Vox Neighborhood 89
NetNewsWire, organizing a feed reader 207
networks 9rules blogging network 282
Networks, advertising networks 266—272
Networks, affiliate networks 263—266
Networks, b5media blog network 259
Networks, blog carnivals 283
Networks, blog networks 273
Networks, building readership 281—285
Networks, getting a social network's attention 287
Networks, informal networking 281
Networks, MyBlogLog blogging center 283
Networks, networking tips 284
Networks, retaining contact information 282
Networks, steps to building readership 295
NewAssignment.net, open-source reporting 220
News-Press, Fort Myers, newspapers reacting to news blogs 213
NewsGator's desktop, organizing a feed reader 207
NewsGator's FeedDemon, RSS readers 29
Newsgroups, steps to building readership 295
Newspapers see mainstream media
NewsTrust, newspapers reacting to news blogs 213—215
NewsTrust, steps toward blogosphere reporter 227
Nick's blog 12
Nissan, company blogging 135
NOIPO.org, free Blogger templates 42
NOIPO.org, Subdued Lily template 42
Notebook, Google 17
NowPublic blog, citizen journalism 221
Nun's Life blog, A 114
Oh No They Didn't community, LiveJournal 80
Olechowski, Steve, interview with 172—175
Oliveri, Sharla, Sharma Designs blog 146
OneNetwork, Digital River, affiliate networks 263—265
OneNetwork, Digital River, tips and resources 265
online communities see blog communities
Online Journalism Review, The, citizen journalism 218
OnStartups blog, social bookmarking networks 288
Open Directory Project, free Blogger templates 42
Open Directory Project, website directories for building readership 295
Open-source reporting, citizen journalism 218—221
Open-source reporting, crowdsourcing 220
Open-source reporting, David Cohn's view 220
Open-source reporting, NewAssignment.net 220
Open-source reporting, NowPublic blog 221
Open-source reporting, Sunlight Foundation 219
Opsahl, Kurt, interview with 62—63
Original Signal, tracking blog beats 182
Ourmedia, hosting podcasts 246
Owning words, building blogs 73
Owning words, making good blogs 60—63
Owning words, Meg Hourihan's advice 77
Owning words, writing well 190
Packard, Vance 7
Page stats 276—277
Page Strength, measurement tools for tracking influence 280
Page views, blog advertising terminology 253
Palmer Station, Antarctica frontline bloggers 308—310
Parr, Christopher, SubZero Wine Blog 137
Pass the Brass blog 315—318
Patient's Doctor blog, The 107
Pavlina, Steve, making money from blogging 251
PayPerPost job board 126—127
PayPerPost job board, criticism of paying for posts 127
Performancing job board 125
Performancing Partners, advertising networks 269—270
Performancing, monetizing blogs 274
Performics, affiliate networks 266
Perlcast, interview with Josh McAdams 237—239
Personal blogs 11—12
Personal blogs, blogging, the future 325—326
Personal blogs, owning words 77
Personal blogs, Vox and 96
Personal Development for Smart People blog, making money from blogging 251
Pew Internet study, personal blogs and the future 325
Pheedo, RSS advertising 270
Philly Future site, citizen journalism 218
Pho, Dr. Kevin, Medical Weblog 108
Photography community, LiveJournal 81
Photolog blog, interview with Darren Rowse 259
Photos/pictures, incorporating nontext content into blogs 88
Photos/pictures, steps to building readership 295
Photos/pictures, usability of blogs 72
Photos/pictures, using in blogs 95
Photos/pictures, what makes a good blog 74
Photos/pictures, Windows Live Spaces and 46
Picturing Food community, LiveJournal 81
Ping, Technorati's role in blogosphere 158
Plagiarism, killing blogs 189
Pluck, RSS readers 30
Podcast Alley, listing podcasts 239
Podcast Directory, finding podcasts 230
Podcast Network, interview with Cameron Reilly 241—244
Podcast Solutions, using copyrighted music in podcasts 236
Podcast.net 230
Podcasts/podcasting, adding podcasting to blogs 229—248
Podcasts/podcasting, audio quality 232 248
Podcasts/podcasting, backups 249
Podcasts/podcasting, defining podcast format 233
Podcasts/podcasting, description 229 230
Podcasts/podcasting, editing podcasts 239 244—246
Podcasts/podcasting, finding interviewees 235 248
Podcasts/podcasting, finding podcasts 230 238 244
Podcasts/podcasting, hardware/software requirements 238 239—241 248 249
Podcasts/podcasting, hosting podcasts 246
Podcasts/podcasting, interview with Cameron Reilly 241—244
Podcasts/podcasting, interview with Josh McAdams 237—239
Podcasts/podcasting, links 249
Podcasts/podcasting, podcasts made easy 174
Podcasts/podcasting, postproduction 244—246
Podcasts/podcasting, publicizing podcasts 239 247
Podcasts/podcasting, recording podcasts 232—246
Podcasts/podcasting, recording podcasts, including copyrighted music 235—237
Podcasts/podcasting, recording podcasts, interviewing 234—235
Podcasts/podcasting, requirements of bloggers/podcasters 173
Podcasts/podcasting, requirements to create/listen to podcasts 230
Podcasts/podcasting, steps for successful podcasting 248
Podcasts/podcasting, subscribing to podcasts 230
Podcasts/podcasting, topics 248
Podcasts/podcasting, transcripts 249
Police bloggers 300—308
Police bloggers, Johnny Law Chronicles blog, The 303—305
Police bloggers, LAPD Wife blog 306—308
Police bloggers, Little Eye on the World blog 300—301
Policeman's Blog, The 302—303
Pool, Kendrick's Billiards Blog 145—146
Posting titles 72
Postings, accessorizing longer posts 186
Postings, best posts 72
Postings, categorizing posts 72
Postings, choosing topics for blogging 190
Postings, Create Posting page, Blogger 37
Postings, finding post topics 183
Postings, guest posts 296
Postings, steps to building readership 295 296
Postings, tagging posts 195—197
Postings, Technorati tags in a post 196—197
Postings, turning on trackbacks 66
Postings, writing blog posts 201
Postings, writing compelling blog posts 193—195
Postproduction, podcasts 244—246 248
Poynter Online blog, steps toward blogosphere reporter 227
PR blogging 131—136
PR blogging, another PR tool 136
PR blogging, Edelman, Richard 131
PR blogging, opportunity for PR 136
PR blogging, paying for positive blogs 136
PR blogging, reputations and clients 134
PressThink blog, steps toward blogosphere reporter 227
Price and value, Conference Calls Unlimited blog 139—143
ProBlogger.net, .com is not ProBlogger 257
ProBlogger.net, interview with Darren Rowse 257 259 261
ProBlogger.net, job board 123
ProBlogger.net, RSS advertising 271
ProBlogger.net, steps to monetizing blogs 274
Products see also blogs products
Products, blogging about products 136—138
Profession, definition of 97
Professional bloggers 123—127. See also Traditional professionals as bloggers
Professional bloggers, comments 129
Professional bloggers, ethical obligations 128
Professional bloggers, key points 128
Professional bloggers, steps for getting started in blogosphere 176
Profiles, steps for getting started in blogosphere 176
Programmer-to-programmer podcast, interview with Josh McAdams 237
Programming tools, Larkware web site 52
Public relations blogs see PR blogging
Publicizing podcasts 247
Publishing, last check guidelines 194
PulpFiction, RSS readers 30
Punchlines, inverted pyramid approach 186
Punctuation, writing good blogs for readers 63
Pyra Labs, history of blogging 76
QuickPost bookmarklet, TypePad 52
Quotations, accessorizing longer posts 186
Radar tab, Google, tracking blog beats 179—183
Radar, steps for blogging successfully 201
Readers see RSS readers
Readership, building readership 281—294
Readership, building readership, 9rules blogging network 282
Readership, building readership, blog carnivals 283
Readership, building readership, interview with Seth Godin 292—293
Readership, building readership, linkbaiting 285—286
Readership, building readership, MyBlogLog blogging center 283
Readership, building readership, networking tips 284
Readership, building readership, networks 281—285
Readership, building readership, Seth Godin quotation 275
Readership, building readership, social bookmarking sites 286—288
Readership, building readership, Squidoo lenses 289—291
Readership, building readership, thinking outside the blogbox 289—291
Readership, monetizing blogs 261 274
Readership, tracking readership and influence 275—281
Reading Room community, LiveJournal 81
Really Simple Syndication see RSS
Recording Industry Association of America see RIAA
Recording podcasts 232—246
Recording podcasts, defining podcast format 233
Recording podcasts, including copyrighted music 235—237
Recording podcasts, interviewing 234—235
Reddit, referrer addresses 276
Reddit, social networking 286 288
Reddit, tagging other blogs 199
Register, The, journalists online 205
Reilly, Cameron, interview with 241—244
Replacing templates, Blogger 41—42
Reporters Reporter's Guide to Citizen, Journalism 218
Reporting, steps toward blogosphere reporter 227
Resource lists, creating good linkbait 285
Reviews, product or service reviews 185
Rewriting, writing good blogs for readers 64
RIAA (Recording Industry Association of America), using copyrighted music in podcasts 235
Ron DesGroseilliers' blog 82
Rosen, Jay, citizen journalism 220
Rotten Tomatoes blog 54
Rowse, Darren, interview with 257—262
Rowse, Darren, linkbaiting 285
Rowse, Darren, making money from blogging 251
Rowse, Darren, ProBlogger job board 124
RSS (Really Simple Syndication) 27—31
RSS (Really Simple Syndication), enabling RSS 70
RSS (Really Simple Syndication), subscribing to podcasts 230
RSS advertising 270—271
RSS advertising, tips and resources 271
RSS feeds 80/20 RSS feeds 30
RSS feeds, advertising in 172
RSS feeds, advertising networks 270—271
RSS feeds, bookmarklets 31
RSS feeds, FeedBurner 164—175
RSS feeds, FeedBurner developments 174
RSS feeds, getting more value from RSS feeds 30—31
RSS feeds, Google Blog Search RSS feed 31
RSS feeds, making feeds more accessible 164—175
RSS feeds, organizing a feed reader 207
RSS feeds, reading 207
RSS feeds, requirements of bloggers/podcasters 173
RSS feeds, spring-cleaning feeds 32
RSS feeds, statistics 277
RSS feeds, steps for getting started in blogosphere 175
RSS feeds, subscribing to 27
RSS feeds, tracking blog beats 180 182
RSS feeds, tracking interests 31
RSS readers, Bloglines 30
RSS readers, critical features for 28
RSS readers, FeedDemon 29
RSS readers, getting free RSS reader 27
RSS readers, Google 29
RSS readers, NewsGator's FeedDemon 29
RSS readers, Pluck 30
RSS readers, PulpFiction 30
RSS readers, selecting an RSS reader 28—30
RSS readers, Shrook 30
RSS readers, steps to building readership 294
RSS standard button 71
RSS stats at FeedBurner 277
Rubel, Steve, Edelman blog 132 133
Rubel, Steve, interview with 7
Sabo, Itzy, Claritude Software blog 148
Safrit, Zane, Conference Calls Unlimited blog 140
Sampler community, LiveJournal 80
SaveJournalism.org site, effect of blogging on mainstream media 204
Sawyer, Eve 248
Sblogs see spam blogs
Scams, monetizing blogs 273
Schaut, Margaret, Squidoo lenses 291
Scheduling blogs 72
ScienceBlogs Network, The Cheerful Oncologist blog 106
Scoble, Robert, careers and blogging 119
Search engines, blog-centric search engine 156
Search engines, Google searches 181
Search engines, Graywolf blog on optimization of 255
Search engines, keyword-stuffing in blogs 69
Search engines, Page Strength measuring blog visibility 280
Search engines, Technorati's role in blogosphere 158
SectionZ, using copyrighted music in podcasts 237
Self hosting blogs 54
Self-promotion, killing blogs 190
SEOmoz, Page Strength measuring blog visibility 280
Server logs, checking blog statistics 277
Seth Godin's blog 67. See also Godin Seth
Seth Godin's blog, beats 178
Setty, Rajesh, Life Beyond Code blog 186
Sew Hip community, LiveJournal 80
Shah, Dharmesh, social bookmarking networks 288
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