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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them



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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

Автор: Walsh B.

Аннотация:

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects


Язык: en

Рубрика: Разное/

Статус предметного указателя: Готов указатель с номерами страниц

ed2k: ed2k stats

Год издания: 2007

Количество страниц: 376

Добавлена в каталог: 11.12.2007

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
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Предметный указатель
Monetizing blogs, relevant content      254
Monetizing blogs, scams      273
Monetizing blogs, sponsorship      272 273
Movable Type, blogging services      48
Movable Type, checking blog statistics      277
Movable Type, self hosting blogs      54
Movable Type, Vox's backstory      87
MP3 file, postproduction, podcasts      245
Muncie Free Press site, citizen journalism      218
Music, podcasts including copyrighted music      235—237
Music, postproduction, podcasts      245
My Micro-ISV blog, theme plan for blog      184
MyBlogLog blogging center, building readership      283
MySpace      85
Natural style, writing as you speak      63
NavBar, Blogger, changing      40
Navigation, tagging posts      195—197
Neighborhood, Vox Neighborhood      89
NetNewsWire, organizing a feed reader      207
networks      9rules blogging network 282
Networks, advertising networks      266—272
Networks, affiliate networks      263—266
Networks, b5media blog network      259
Networks, blog carnivals      283
Networks, blog networks      273
Networks, building readership      281—285
Networks, getting a social network's attention      287
Networks, informal networking      281
Networks, MyBlogLog blogging center      283
Networks, networking tips      284
Networks, retaining contact information      282
Networks, steps to building readership      295
NewAssignment.net, open-source reporting      220
News-Press, Fort Myers, newspapers reacting to news blogs      213
NewsGator's desktop, organizing a feed reader      207
NewsGator's FeedDemon, RSS readers      29
Newsgroups, steps to building readership      295
Newspapers      see mainstream media
NewsTrust, newspapers reacting to news blogs      213—215
NewsTrust, steps toward blogosphere reporter      227
Nick's blog      12
Nissan, company blogging      135
NOIPO.org, free Blogger templates      42
NOIPO.org, Subdued Lily template      42
Notebook, Google      17
NowPublic blog, citizen journalism      221
Nun's Life blog, A      114
Oh No They Didn't community, LiveJournal      80
Olechowski, Steve, interview with      172—175
Oliveri, Sharla, Sharma Designs blog      146
OneNetwork, Digital River, affiliate networks      263—265
OneNetwork, Digital River, tips and resources      265
online communities      see blog communities
Online Journalism Review, The, citizen journalism      218
OnStartups blog, social bookmarking networks      288
Open Directory Project, free Blogger templates      42
Open Directory Project, website directories for building readership      295
Open-source reporting, citizen journalism      218—221
Open-source reporting, crowdsourcing      220
Open-source reporting, David Cohn's view      220
Open-source reporting, NewAssignment.net      220
Open-source reporting, NowPublic blog      221
Open-source reporting, Sunlight Foundation      219
Opsahl, Kurt, interview with      62—63
Original Signal, tracking blog beats      182
Ourmedia, hosting podcasts      246
Owning words, building blogs      73
Owning words, making good blogs      60—63
Owning words, Meg Hourihan's advice      77
Owning words, writing well      190
Packard, Vance      7
Page stats      276—277
Page Strength, measurement tools for tracking influence      280
Page views, blog advertising terminology      253
Palmer Station, Antarctica frontline bloggers      308—310
Parr, Christopher, SubZero Wine Blog      137
Pass the Brass blog      315—318
Patient's Doctor blog, The      107
Pavlina, Steve, making money from blogging      251
PayPerPost job board      126—127
PayPerPost job board, criticism of paying for posts      127
Performancing job board      125
Performancing Partners, advertising networks      269—270
Performancing, monetizing blogs      274
Performics, affiliate networks      266
Perlcast, interview with Josh McAdams      237—239
Personal blogs      11—12
Personal blogs, blogging, the future      325—326
Personal blogs, owning words      77
Personal blogs, Vox and      96
Personal Development for Smart People blog, making money from blogging      251
Pew Internet study, personal blogs and the future      325
Pheedo, RSS advertising      270
Philly Future site, citizen journalism      218
Pho, Dr. Kevin, Medical Weblog      108
Photography community, LiveJournal      81
Photolog blog, interview with Darren Rowse      259
Photos/pictures, incorporating nontext content into blogs      88
Photos/pictures, steps to building readership      295
Photos/pictures, usability of blogs      72
Photos/pictures, using in blogs      95
Photos/pictures, what makes a good blog      74
Photos/pictures, Windows Live Spaces and      46
Picturing Food community, LiveJournal      81
Ping, Technorati's role in blogosphere      158
Plagiarism, killing blogs      189
Pluck, RSS readers      30
Podcast Alley, listing podcasts      239
Podcast Directory, finding podcasts      230
Podcast Network, interview with Cameron Reilly      241—244
Podcast Solutions, using copyrighted music in podcasts      236
Podcast.net      230
Podcasts/podcasting, adding podcasting to blogs      229—248
Podcasts/podcasting, audio quality      232 248
Podcasts/podcasting, backups      249
Podcasts/podcasting, defining podcast format      233
Podcasts/podcasting, description      229 230
Podcasts/podcasting, editing podcasts      239 244—246
Podcasts/podcasting, finding interviewees      235 248
Podcasts/podcasting, finding podcasts      230 238 244
Podcasts/podcasting, hardware/software requirements      238 239—241 248 249
Podcasts/podcasting, hosting podcasts      246
Podcasts/podcasting, interview with Cameron Reilly      241—244
Podcasts/podcasting, interview with Josh McAdams      237—239
Podcasts/podcasting, links      249
Podcasts/podcasting, podcasts made easy      174
Podcasts/podcasting, postproduction      244—246
Podcasts/podcasting, publicizing podcasts      239 247
Podcasts/podcasting, recording podcasts      232—246
Podcasts/podcasting, recording podcasts, including copyrighted music      235—237
Podcasts/podcasting, recording podcasts, interviewing      234—235
Podcasts/podcasting, requirements of bloggers/podcasters      173
Podcasts/podcasting, requirements to create/listen to podcasts      230
Podcasts/podcasting, steps for successful podcasting      248
Podcasts/podcasting, subscribing to podcasts      230
Podcasts/podcasting, topics      248
Podcasts/podcasting, transcripts      249
Police bloggers      300—308
Police bloggers, Johnny Law Chronicles blog, The      303—305
Police bloggers, LAPD Wife blog      306—308
Police bloggers, Little Eye on the World blog      300—301
Policeman's Blog, The      302—303
Pool, Kendrick's Billiards Blog      145—146
Posting titles      72
Postings, accessorizing longer posts      186
Postings, best posts      72
Postings, categorizing posts      72
Postings, choosing topics for blogging      190
Postings, Create Posting page, Blogger      37
Postings, finding post topics      183
Postings, guest posts      296
Postings, steps to building readership      295 296
Postings, tagging posts      195—197
Postings, Technorati tags in a post      196—197
Postings, turning on trackbacks      66
Postings, writing blog posts      201
Postings, writing compelling blog posts      193—195
Postproduction, podcasts      244—246 248
Poynter Online blog, steps toward blogosphere reporter      227
PR blogging      131—136
PR blogging, another PR tool      136
PR blogging, Edelman, Richard      131
PR blogging, opportunity for PR      136
PR blogging, paying for positive blogs      136
PR blogging, reputations and clients      134
PressThink blog, steps toward blogosphere reporter      227
Price and value, Conference Calls Unlimited blog      139—143
ProBlogger.net, .com is not ProBlogger      257
ProBlogger.net, interview with Darren Rowse      257 259 261
ProBlogger.net, job board      123
ProBlogger.net, RSS advertising      271
ProBlogger.net, steps to monetizing blogs      274
Products      see also blogs products
Products, blogging about products      136—138
Profession, definition of      97
Professional bloggers      123—127. See also Traditional professionals as bloggers
Professional bloggers, comments      129
Professional bloggers, ethical obligations      128
Professional bloggers, key points      128
Professional bloggers, steps for getting started in blogosphere      176
Profiles, steps for getting started in blogosphere      176
Programmer-to-programmer podcast, interview with Josh McAdams      237
Programming tools, Larkware web site      52
Public relations blogs      see PR blogging
Publicizing podcasts      247
Publishing, last check guidelines      194
PulpFiction, RSS readers      30
Punchlines, inverted pyramid approach      186
Punctuation, writing good blogs for readers      63
Pyra Labs, history of blogging      76
QuickPost bookmarklet, TypePad      52
Quotations, accessorizing longer posts      186
Radar tab, Google, tracking blog beats      179—183
Radar, steps for blogging successfully      201
Readers      see RSS readers
Readership, building readership      281—294
Readership, building readership, 9rules blogging network      282
Readership, building readership, blog carnivals      283
Readership, building readership, interview with Seth Godin      292—293
Readership, building readership, linkbaiting      285—286
Readership, building readership, MyBlogLog blogging center      283
Readership, building readership, networking tips      284
Readership, building readership, networks      281—285
Readership, building readership, Seth Godin quotation      275
Readership, building readership, social bookmarking sites      286—288
Readership, building readership, Squidoo lenses      289—291
Readership, building readership, thinking outside the blogbox      289—291
Readership, monetizing blogs      261 274
Readership, tracking readership and influence      275—281
Reading Room community, LiveJournal      81
Really Simple Syndication      see RSS
Recording Industry Association of America      see RIAA
Recording podcasts      232—246
Recording podcasts, defining podcast format      233
Recording podcasts, including copyrighted music      235—237
Recording podcasts, interviewing      234—235
Reddit, referrer addresses      276
Reddit, social networking      286 288
Reddit, tagging other blogs      199
Register, The, journalists online      205
Reilly, Cameron, interview with      241—244
Replacing templates, Blogger      41—42
Reporters Reporter's Guide to Citizen, Journalism      218
Reporting, steps toward blogosphere reporter      227
Resource lists, creating good linkbait      285
Reviews, product or service reviews      185
Rewriting, writing good blogs for readers      64
RIAA (Recording Industry Association of America), using copyrighted music in podcasts      235
Ron DesGroseilliers' blog      82
Rosen, Jay, citizen journalism      220
Rotten Tomatoes blog      54
Rowse, Darren, interview with      257—262
Rowse, Darren, linkbaiting      285
Rowse, Darren, making money from blogging      251
Rowse, Darren, ProBlogger job board      124
RSS (Really Simple Syndication)      27—31
RSS (Really Simple Syndication), enabling RSS      70
RSS (Really Simple Syndication), subscribing to podcasts      230
RSS advertising      270—271
RSS advertising, tips and resources      271
RSS feeds      80/20 RSS feeds 30
RSS feeds, advertising in      172
RSS feeds, advertising networks      270—271
RSS feeds, bookmarklets      31
RSS feeds, FeedBurner      164—175
RSS feeds, FeedBurner developments      174
RSS feeds, getting more value from RSS feeds      30—31
RSS feeds, Google Blog Search RSS feed      31
RSS feeds, making feeds more accessible      164—175
RSS feeds, organizing a feed reader      207
RSS feeds, reading      207
RSS feeds, requirements of bloggers/podcasters      173
RSS feeds, spring-cleaning feeds      32
RSS feeds, statistics      277
RSS feeds, steps for getting started in blogosphere      175
RSS feeds, subscribing to      27
RSS feeds, tracking blog beats      180 182
RSS feeds, tracking interests      31
RSS readers, Bloglines      30
RSS readers, critical features for      28
RSS readers, FeedDemon      29
RSS readers, getting free RSS reader      27
RSS readers, Google      29
RSS readers, NewsGator's FeedDemon      29
RSS readers, Pluck      30
RSS readers, PulpFiction      30
RSS readers, selecting an RSS reader      28—30
RSS readers, Shrook      30
RSS readers, steps to building readership      294
RSS standard button      71
RSS stats at FeedBurner      277
Rubel, Steve, Edelman blog      132 133
Rubel, Steve, interview with      7
Sabo, Itzy, Claritude Software blog      148
Safrit, Zane, Conference Calls Unlimited blog      140
Sampler community, LiveJournal      80
SaveJournalism.org site, effect of blogging on mainstream media      204
Sawyer, Eve      248
Sblogs      see spam blogs
Scams, monetizing blogs      273
Schaut, Margaret, Squidoo lenses      291
Scheduling blogs      72
ScienceBlogs Network, The Cheerful Oncologist blog      106
Scoble, Robert, careers and blogging      119
Search engines, blog-centric search engine      156
Search engines, Google searches      181
Search engines, Graywolf blog on optimization of      255
Search engines, keyword-stuffing in blogs      69
Search engines, Page Strength measuring blog visibility      280
Search engines, Technorati's role in blogosphere      158
SectionZ, using copyrighted music in podcasts      237
Self hosting blogs      54
Self-promotion, killing blogs      190
SEOmoz, Page Strength measuring blog visibility      280
Server logs, checking blog statistics      277
Seth Godin's blog      67. See also Godin Seth
Seth Godin's blog, beats      178
Setty, Rajesh, Life Beyond Code blog      186
Sew Hip community, LiveJournal      80
Shah, Dharmesh, social bookmarking networks      288
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