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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them



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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

Автор: Walsh B.

Аннотация:

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects


Язык: en

Рубрика: Разное/

Статус предметного указателя: Готов указатель с номерами страниц

ed2k: ed2k stats

Год издания: 2007

Количество страниц: 376

Добавлена в каталог: 11.12.2007

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
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Предметный указатель
FeedBurner, podcasts made easy      174
FeedBurner, requirements of bloggers/podcasters      173
FeedBurner, RSS advertising      270
FeedBurner, RSS stats at FeedBurner      277
FeedBurner, signing up with FeedBurner      165—169
FeedBurner, steps for blogging successfully      201
FeedBurner, steps for getting started in blogosphere      175
FeedBurner, traffic breakdown      169
FeedBurner, TypePad setup information      170
FeedDemon, RSS readers      29
FeedFlare service, FeedBurner developments      174
FeedMiner, tracking blog beats      182
Feeds      see RSS feeds
Feedvertising, RSS advertising      270
Fiction Writers' community, LiveJournal      81
Fintan Darragh's Technorati Tag Generator sites assisting with tagging      197
FireDogLake blog      215 224
Firefox 2.0 spell checks      191
Flickr, steps to building readership      295
Florin, Fabrice, newspapers reacting to news blogs      213—215
Focus, usability of blogs      72
Foremski, Tom, journalists starting blogs      208
Formatting options, Vox      93
Fort Myers News-Press, newspapers reacting to news blogs      213
Forums, blog communities compared      92
Fourth estate, citizen journalism      226
Free Stats, checking blog statistics      276
Free Tag Generator, sites assisting with tagging      197
Freesound, using copyrighted music in podcasts      237
Frontline bloggers      299—318
Frontline bloggers, godlesskinser blog      312—315
Frontline bloggers, Iraqi war blogs      312—318
Frontline bloggers, Johnny Law Chronicles blog, The      303—305
Frontline bloggers, LAPD Wife blog      306—308
Frontline bloggers, Little Eye on the World blog      300—301
Frontline bloggers, Palmer Station, Antarctica      308—310
Frontline bloggers, Pass the Brass blog      315—318
Frontline bloggers, Policeman's Blog, The      302—303
Frontline bloggers, South Pole      310—312
Fruits community, LiveJournal      80
Future, predictions about the      321—330
Future, predictions about the, blogs reinventing journalism      329
Future, predictions about the, connecting people      327—329
Future, predictions about the, future growth      321—322
Future, predictions about the, it's up to you      330
Future, predictions about the, personal definition      323—324
Future, predictions about the, problem with comments      322—323
Future, predictions about the, social networking      325—326
Future, predictions about the, time limitations and blogging networks      324—325
G'Day World, interview with Cameron Reilly      242
Gannett Company, newspapers reacting to news blogs      212
GarageBand, interview with Cameron Reilly      243
Garsten, Ed, personal blogs      12
Genes, Dr. Nicholas, blogborygmi blog      110
Ghosn, Carlos, company blogging      135
Gizmodo blog, blog reviews      185
Glam, invitation-only advertising networks      272
Glassybaby Tales blog      144—145
Global Voices site      215
Globe of Blogs, blog directories for building readership      294
Globe of Blogs, ways of finding blogs      21
godaddy.com, domain names      55
Godin, Seth, building readership      275
Godin, Seth, godlesskinser blog      312—315
Godin, Seth, interview with      292—293
Godin, Seth, Seth Godin's blog      67 178
Godin, Seth, writing blog posts      201
Goldring, Zoe, JobsBlog, Microsoft      121
Google AdSense, monetizing blogs      253—255
Google AdSense, overview      39
Google AdSense, tips and resources      255
Google Analytics, checking blog statistics      276
Google Blog Search, finding interests in blogosphere      19
Google Blog Search, Google Blog Search RSS feed      31
Google Blog Search, tracking blog beats      180
Google Gadgets      180
Google News, blogs and mainstream media      204
Google News, tracking blog beats      182
Google Notebook, getting started with blogging      17
Google searches      181
Google's blog-only search portal      13
Google's Blogger      see Blogger
Google, RSS readers      29
Google, tracking blog beats      180—183
Gorilla Nation Media, invitation-only advertising networks      272
Grammar, writing for readers      63
Graywolf blog, search engine optimization      255
Groups, community group blogs      91
Guardian Unlimited, The ways of finding blogs      21
Guest posts, steps to building readership      296
Guy Kawasaki's blog      178
H2otown newsblog      216
Harry Potter community, LiveJournal      81
Headings, accessorizing longer posts      186
Headings, blog style guidelines      194
Headlines, blog style guidelines      194
Headlines, changing headline of Blogger template      40
Headlines, inverted pyramid approach      186
Health On the Net Foundation (HON)      112 113
Heinlein, Robert      190
HelpSpot, blogs and businesses      10
Hidden Persuaders, The      7
Hildreth, Dr. Craig, The Cheerful Oncologist blog      105
Hip Domestics community, LiveJournal      81
HON (Health On the Net) Foundation      112
HON code summarized      113
Hosting podcasts      246
Hot_Fashion community, LiveJournal      80
Huffington Post, The political blogs      224
Huffington Post, time limitations and blogging networks      324
I, Reporter blog, citizen journalism      218
I-Reports, CNN, bloggers as stringers      223
IceRocket, ways of finding blogs      21
Image hosting service, TinyPic Free Image Hosting      64
Images, accessorizing longer posts      186
Impression, blog advertising terminology      253
Index engine      196
Index engine, Technorati      196
Influence, link measurements for tracking influence      278—281
Informed Comment site      215
Inquirer, The, journalists online      205
Instapundit blog      224
Internet price, Conference Calls Unlimited blog      139—143
Interviewing, finding interviewees      234—235 243
Interviewing, interview with Cameron Reilly      243
Interviewing, interviewing tips      234
Interviewing, recording podcasts      234—235
Invitation-only advertising networks, Blogads      272
Invitation-only advertising networks, Glam      272
Invitation-only advertising networks, Gorilla Nation Media      272
Iraqi war blogs, atheist soldier blog      312—315
Iraqi war blogs, frontline bloggers      312—318
Iraqi war blogs, Pass the Brass blog      315—318
ISnare, steps to building readership      296
ISPs (Internet service providers), hosting podcasts      246
ISV (independent software vendor) blogs, Claritude Software blog      148—150
Its/It's bookmarklet      190
Jacobs, Nick, personal blogs      12
Jakob Nielsen's Alertbox blog      72 73
Jamendo, using copyrighted music in podcasts      237
Jennings, Roger, Squidoo lenses      291
Jewelry blogs, Sharma Designs blog      146—148
Job boards      see blogs employment
JobsBlog, Microsoft      120—123
Johnny Law Chronicles blog, The      303—305
Journalism, blogs reinventing journalism      329
Journalism, citizen journalism      218—224
Journalism, effect of blogging on mainstream media      203—227
Journalism, effect of blogging on mainstream media, journalists online      205—206
Journalism, effect of blogging on mainstream media, journalists starting blogs      208—211
Journalism, effect of blogging on mainstream media, newspapers reacting      211—215
Journalism, prominent blogs      215
Jumping Pictures community, LiveJournal      81
Kawasaki, Guy      9rules blogging network 282
Kawasaki, Guy, Guy Kawasaki's blog      178
Kendrick's Billiards Blog      145—146
Keyword stuffing in blogs      69
Keywords, detecting spam blogs      157
Kirkpatrick, Marshall, TechCrunch newsblog      206—208
Knowledge, sharing knowledge      185
Kosher Blog, The      118
Lambert, Justina, Squidoo lenses      290
Landsman, Ian, Ian Landsman'S Weblog      9
LAPD Wife blog      6 306—308
Larkware web site      52
Lawyers blogging      98—104
Lawyers blogging, advantages over brochures      102
Lawyers blogging, benefits to blogger      100 101
Lawyers blogging, blogging resources for attorneys      104
Lawyers blogging, client view      99
Lawyers blogging, finding topics for blogging      99 103
Lawyers blogging, general advice      99 101
Lawyers blogging, Maryland Injury Lawyer Blog, The      98
Lawyers blogging, reasons for      102
Lawyers blogging, referrals      99 101 103
Lawyers blogging, South Carolina Family Law Blog      100
Lawyers blogging, South Carolina Trial Law Blog      102
Lawyers blogging, two main approaches      98
Layout, monetizing blogs      274
Layout, picking in TypePad      50
Ledgard, Gretchen, JobsBlog, Microsoft      121
Legal blogs      see blogs legal
Legal considerations of blogging      62
Legal considerations of blogging, interview with Kurt Opsahl      62—63
Legal Guide for Bloggers      61
Legal professionals blogging      see lawyers blogging
Lenses, Squidoo lenses      289—291
LexBlog, blogging resources for attorneys      104
Liberated Syndication, hosting podcasts      246
Life Beyond Code blog      186
Life in Bush's America, sites assisting with tagging      197
Life reporting, Vox      92
Link farms, detecting spam blogs      157
Link measurements for tracking influence      278—281
Link measurements for tracking influence, Blog Juice Calculator      278
Link measurements for tracking influence, Bloginfluence rating      278
Link measurements for tracking influence, measurement tools      278—279
Link measurements for tracking influence, Technorati rank      278
Linkbaiting, building readership      285—286
Linkbaiting, creating good linkbait      285
LinkedIn, retaining contact information      282
Links, blog style guidelines      193
Links, steps for successful podcasting      249
Links, steps to building readership      295
Links, usability of blogs      72
Links, using in blogging comments      23
LinkShare, affiliate networks      266
Lip-Sticking blog      12
Listing podcasts, interview with Josh McAdams      239
Little Details community, LiveJournal      81
Little Eye on the World blog      300—301
Live Spaces      see Windows Live Spaces
Live Writer, Windows      196
LiveJournal, blog communities      79—85
LiveJournal, Lori Anderson's blog      81
LiveJournal, Mary Anne Walker's blog      84
LiveJournal, Ron DesGroseilliers' blog      82
LiveJournal, tips for LiveJournal blogging      85
LiveJournal, Vox compared      90
LM Harmon blog      66
Logic + Emotion blog      12
Lori Anderson's blog      81
Lunz, Bob, blogs and businesses      9
M15m community, LiveJournal      80
MacArthur, Amber, personal blogs and the future      326
MadRadHair community, LiveJournal      80
Magee, Mike, journalists online      205
Mainstream media      see also blogs news
Mainstream media, bloggers as stringers      221—223
Mainstream media, blogs as small-town newspapers      216—217
Mainstream media, effect of blogging on      203—227
Mainstream media, journalists online      205—206
Mainstream media, journalists starting blogs      208—211
Mainstream media, newspaper circulation      204
Mainstream media, newspapers reacting      211—215
Mainstream media, reporters and newspapers      205—211
Mainstream media, SaveJournalism.org site      204
Mainstream media, shrinking newsroom      203
Malpani, Dr. Aniruddha, The Patient's Doctor blog      106
Marcoullier, Eric, MyBlogLog blogging center      284
Market segments, blog communities      90
Marketing      see also advertising
Marketing to Women Online blog      12
Marketing, blogs and businesses      9
Marketing, Claritude Software blog      149
Marketing, interview with Steve Rubel      7
Marketing, RSS advertising      271
Mary Anne Walker's blog      84
Maryland Injury Lawyer Blog, The      98
Matt Cutts: Gadgets, Google, and SEO linkbaiting      285
McAdams, Josh, interview with      237—239
McKaig, Angie, free Blogger templates      42
McLuhan, Marshall      177
Measurement tools for tracking influence, Blog Juice Calculator      278
Measurement tools for tracking influence, Bloginfluence rating      278
Measurement tools for tracking influence, Conversational Index measuring comments/trackbacks      280
Measurement tools for tracking influence, link measurements      278—279
Measurement tools for tracking influence, Page Strength measuring blog visibility      280
Measurement tools for tracking influence, socialmeter      280
Measurement tools for tracking influence, Technorati rank      278
Medgadget blog      110
Media      see mainstream media
Mediasphere      211
Medical blogs      see blogs medical
Medical Weblog      108
Medics blogging      see doctors blogging
Meg Hourihan's blog, evolution of      76—78
Meg Hourihan's blog, food blogging      77
Meg Hourihan's blog, history of blogging      75
Metadata, detecting spam blogs      157
Metrics      see statistics
Michelle Tampoya's blog      78
Micro Persuasion blog      14
Micro Persuasion blog, beats      178
Micro Persuasion blog, interview with Steve Rubel      7
Micro Persuasion blog, tags      26
Microsoft AdCenter, advertising networks      271
Microsoft, company blogging      134
Microsoft, Don Dodge view of blogging at      120
Microsoft, JobsBlog      120—123
Miller, Ron, The Maryland Injury Lawyer Blog      98
Ministers blogging      see clergy blogging
Modifying templates, Blogger      40—41
Monetizing blogs      251—274
Monetizing blogs, additional revenue streams      272
Monetizing blogs, advertising networks      266—272
Monetizing blogs, advertising sponsorship      272
Monetizing blogs, affiliate networks      263—266
Monetizing blogs, aligning ads with content      274
Monetizing blogs, Amazon Associates      255—257
Monetizing blogs, blog networks      273
Monetizing blogs, building readership      274
Monetizing blogs, content      274
Monetizing blogs, donations      273
Monetizing blogs, Google AdSense      253—255
Monetizing blogs, interview with Darren Rowse      257—262
Monetizing blogs, layout      274
Monetizing blogs, Performancing      274
Monetizing blogs, readership statistics required      252
Monetizing blogs, reasons not to      252
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