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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Автор: Walsh B.
Аннотация: Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects
Язык:
Рубрика: Разное /
Статус предметного указателя: Готов указатель с номерами страниц
ed2k: ed2k stats
Год издания: 2007
Количество страниц: 376
Добавлена в каталог: 11.12.2007
Операции: Положить на полку |
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Предметный указатель
FeedBurner, podcasts made easy 174
FeedBurner, requirements of bloggers/podcasters 173
FeedBurner, RSS advertising 270
FeedBurner, RSS stats at FeedBurner 277
FeedBurner, signing up with FeedBurner 165—169
FeedBurner, steps for blogging successfully 201
FeedBurner, steps for getting started in blogosphere 175
FeedBurner, traffic breakdown 169
FeedBurner, TypePad setup information 170
FeedDemon, RSS readers 29
FeedFlare service, FeedBurner developments 174
FeedMiner, tracking blog beats 182
Feeds see RSS feeds
Feedvertising, RSS advertising 270
Fiction Writers' community, LiveJournal 81
Fintan Darragh's Technorati Tag Generator sites assisting with tagging 197
FireDogLake blog 215 224
Firefox 2.0 spell checks 191
Flickr, steps to building readership 295
Florin, Fabrice, newspapers reacting to news blogs 213—215
Focus, usability of blogs 72
Foremski, Tom, journalists starting blogs 208
Formatting options, Vox 93
Fort Myers News-Press, newspapers reacting to news blogs 213
Forums, blog communities compared 92
Fourth estate, citizen journalism 226
Free Stats, checking blog statistics 276
Free Tag Generator, sites assisting with tagging 197
Freesound, using copyrighted music in podcasts 237
Frontline bloggers 299—318
Frontline bloggers, godlesskinser blog 312—315
Frontline bloggers, Iraqi war blogs 312—318
Frontline bloggers, Johnny Law Chronicles blog, The 303—305
Frontline bloggers, LAPD Wife blog 306—308
Frontline bloggers, Little Eye on the World blog 300—301
Frontline bloggers, Palmer Station, Antarctica 308—310
Frontline bloggers, Pass the Brass blog 315—318
Frontline bloggers, Policeman's Blog, The 302—303
Frontline bloggers, South Pole 310—312
Fruits community, LiveJournal 80
Future, predictions about the 321—330
Future, predictions about the, blogs reinventing journalism 329
Future, predictions about the, connecting people 327—329
Future, predictions about the, future growth 321—322
Future, predictions about the, it's up to you 330
Future, predictions about the, personal definition 323—324
Future, predictions about the, problem with comments 322—323
Future, predictions about the, social networking 325—326
Future, predictions about the, time limitations and blogging networks 324—325
G'Day World, interview with Cameron Reilly 242
Gannett Company, newspapers reacting to news blogs 212
GarageBand, interview with Cameron Reilly 243
Garsten, Ed, personal blogs 12
Genes, Dr. Nicholas, blogborygmi blog 110
Ghosn, Carlos, company blogging 135
Gizmodo blog, blog reviews 185
Glam, invitation-only advertising networks 272
Glassybaby Tales blog 144—145
Global Voices site 215
Globe of Blogs, blog directories for building readership 294
Globe of Blogs, ways of finding blogs 21
godaddy.com, domain names 55
Godin, Seth, building readership 275
Godin, Seth, godlesskinser blog 312—315
Godin, Seth, interview with 292—293
Godin, Seth, Seth Godin's blog 67 178
Godin, Seth, writing blog posts 201
Goldring, Zoe, JobsBlog, Microsoft 121
Google AdSense, monetizing blogs 253—255
Google AdSense, overview 39
Google AdSense, tips and resources 255
Google Analytics, checking blog statistics 276
Google Blog Search, finding interests in blogosphere 19
Google Blog Search, Google Blog Search RSS feed 31
Google Blog Search, tracking blog beats 180
Google Gadgets 180
Google News, blogs and mainstream media 204
Google News, tracking blog beats 182
Google Notebook, getting started with blogging 17
Google searches 181
Google's blog-only search portal 13
Google's Blogger see Blogger
Google, RSS readers 29
Google, tracking blog beats 180—183
Gorilla Nation Media, invitation-only advertising networks 272
Grammar, writing for readers 63
Graywolf blog, search engine optimization 255
Groups, community group blogs 91
Guardian Unlimited, The ways of finding blogs 21
Guest posts, steps to building readership 296
Guy Kawasaki's blog 178
H2otown newsblog 216
Harry Potter community, LiveJournal 81
Headings, accessorizing longer posts 186
Headings, blog style guidelines 194
Headlines, blog style guidelines 194
Headlines, changing headline of Blogger template 40
Headlines, inverted pyramid approach 186
Health On the Net Foundation (HON) 112 113
Heinlein, Robert 190
HelpSpot, blogs and businesses 10
Hidden Persuaders, The 7
Hildreth, Dr. Craig, The Cheerful Oncologist blog 105
Hip Domestics community, LiveJournal 81
HON (Health On the Net) Foundation 112
HON code summarized 113
Hosting podcasts 246
Hot_Fashion community, LiveJournal 80
Huffington Post, The political blogs 224
Huffington Post, time limitations and blogging networks 324
I, Reporter blog, citizen journalism 218
I-Reports, CNN, bloggers as stringers 223
IceRocket, ways of finding blogs 21
Image hosting service, TinyPic Free Image Hosting 64
Images, accessorizing longer posts 186
Impression, blog advertising terminology 253
Index engine 196
Index engine, Technorati 196
Influence, link measurements for tracking influence 278—281
Informed Comment site 215
Inquirer, The, journalists online 205
Instapundit blog 224
Internet price, Conference Calls Unlimited blog 139—143
Interviewing, finding interviewees 234—235 243
Interviewing, interview with Cameron Reilly 243
Interviewing, interviewing tips 234
Interviewing, recording podcasts 234—235
Invitation-only advertising networks, Blogads 272
Invitation-only advertising networks, Glam 272
Invitation-only advertising networks, Gorilla Nation Media 272
Iraqi war blogs, atheist soldier blog 312—315
Iraqi war blogs, frontline bloggers 312—318
Iraqi war blogs, Pass the Brass blog 315—318
ISnare, steps to building readership 296
ISPs (Internet service providers), hosting podcasts 246
ISV (independent software vendor) blogs, Claritude Software blog 148—150
Its/It's bookmarklet 190
Jacobs, Nick, personal blogs 12
Jakob Nielsen's Alertbox blog 72 73
Jamendo, using copyrighted music in podcasts 237
Jennings, Roger, Squidoo lenses 291
Jewelry blogs, Sharma Designs blog 146—148
Job boards see blogs employment
JobsBlog, Microsoft 120—123
Johnny Law Chronicles blog, The 303—305
Journalism, blogs reinventing journalism 329
Journalism, citizen journalism 218—224
Journalism, effect of blogging on mainstream media 203—227
Journalism, effect of blogging on mainstream media, journalists online 205—206
Journalism, effect of blogging on mainstream media, journalists starting blogs 208—211
Journalism, effect of blogging on mainstream media, newspapers reacting 211—215
Journalism, prominent blogs 215
Jumping Pictures community, LiveJournal 81
Kawasaki, Guy 9rules blogging network 282
Kawasaki, Guy, Guy Kawasaki's blog 178
Kendrick's Billiards Blog 145—146
Keyword stuffing in blogs 69
Keywords, detecting spam blogs 157
Kirkpatrick, Marshall, TechCrunch newsblog 206—208
Knowledge, sharing knowledge 185
Kosher Blog, The 118
Lambert, Justina, Squidoo lenses 290
Landsman, Ian, Ian Landsman'S Weblog 9
LAPD Wife blog 6 306—308
Larkware web site 52
Lawyers blogging 98—104
Lawyers blogging, advantages over brochures 102
Lawyers blogging, benefits to blogger 100 101
Lawyers blogging, blogging resources for attorneys 104
Lawyers blogging, client view 99
Lawyers blogging, finding topics for blogging 99 103
Lawyers blogging, general advice 99 101
Lawyers blogging, Maryland Injury Lawyer Blog, The 98
Lawyers blogging, reasons for 102
Lawyers blogging, referrals 99 101 103
Lawyers blogging, South Carolina Family Law Blog 100
Lawyers blogging, South Carolina Trial Law Blog 102
Lawyers blogging, two main approaches 98
Layout, monetizing blogs 274
Layout, picking in TypePad 50
Ledgard, Gretchen, JobsBlog, Microsoft 121
Legal blogs see blogs legal
Legal considerations of blogging 62
Legal considerations of blogging, interview with Kurt Opsahl 62—63
Legal Guide for Bloggers 61
Legal professionals blogging see lawyers blogging
Lenses, Squidoo lenses 289—291
LexBlog, blogging resources for attorneys 104
Liberated Syndication, hosting podcasts 246
Life Beyond Code blog 186
Life in Bush's America, sites assisting with tagging 197
Life reporting, Vox 92
Link farms, detecting spam blogs 157
Link measurements for tracking influence 278—281
Link measurements for tracking influence, Blog Juice Calculator 278
Link measurements for tracking influence, Bloginfluence rating 278
Link measurements for tracking influence, measurement tools 278—279
Link measurements for tracking influence, Technorati rank 278
Linkbaiting, building readership 285—286
Linkbaiting, creating good linkbait 285
LinkedIn, retaining contact information 282
Links, blog style guidelines 193
Links, steps for successful podcasting 249
Links, steps to building readership 295
Links, usability of blogs 72
Links, using in blogging comments 23
LinkShare, affiliate networks 266
Lip-Sticking blog 12
Listing podcasts, interview with Josh McAdams 239
Little Details community, LiveJournal 81
Little Eye on the World blog 300—301
Live Spaces see Windows Live Spaces
Live Writer, Windows 196
LiveJournal, blog communities 79—85
LiveJournal, Lori Anderson's blog 81
LiveJournal, Mary Anne Walker's blog 84
LiveJournal, Ron DesGroseilliers' blog 82
LiveJournal, tips for LiveJournal blogging 85
LiveJournal, Vox compared 90
LM Harmon blog 66
Logic + Emotion blog 12
Lori Anderson's blog 81
Lunz, Bob, blogs and businesses 9
M15m community, LiveJournal 80
MacArthur, Amber, personal blogs and the future 326
MadRadHair community, LiveJournal 80
Magee, Mike, journalists online 205
Mainstream media see also blogs news
Mainstream media, bloggers as stringers 221—223
Mainstream media, blogs as small-town newspapers 216—217
Mainstream media, effect of blogging on 203—227
Mainstream media, journalists online 205—206
Mainstream media, journalists starting blogs 208—211
Mainstream media, newspaper circulation 204
Mainstream media, newspapers reacting 211—215
Mainstream media, reporters and newspapers 205—211
Mainstream media, SaveJournalism.org site 204
Mainstream media, shrinking newsroom 203
Malpani, Dr. Aniruddha, The Patient's Doctor blog 106
Marcoullier, Eric, MyBlogLog blogging center 284
Market segments, blog communities 90
Marketing see also advertising
Marketing to Women Online blog 12
Marketing, blogs and businesses 9
Marketing, Claritude Software blog 149
Marketing, interview with Steve Rubel 7
Marketing, RSS advertising 271
Mary Anne Walker's blog 84
Maryland Injury Lawyer Blog, The 98
Matt Cutts: Gadgets, Google, and SEO linkbaiting 285
McAdams, Josh, interview with 237—239
McKaig, Angie, free Blogger templates 42
McLuhan, Marshall 177
Measurement tools for tracking influence, Blog Juice Calculator 278
Measurement tools for tracking influence, Bloginfluence rating 278
Measurement tools for tracking influence, Conversational Index measuring comments/trackbacks 280
Measurement tools for tracking influence, link measurements 278—279
Measurement tools for tracking influence, Page Strength measuring blog visibility 280
Measurement tools for tracking influence, socialmeter 280
Measurement tools for tracking influence, Technorati rank 278
Medgadget blog 110
Media see mainstream media
Mediasphere 211
Medical blogs see blogs medical
Medical Weblog 108
Medics blogging see doctors blogging
Meg Hourihan's blog, evolution of 76—78
Meg Hourihan's blog, food blogging 77
Meg Hourihan's blog, history of blogging 75
Metadata, detecting spam blogs 157
Metrics see statistics
Michelle Tampoya's blog 78
Micro Persuasion blog 14
Micro Persuasion blog, beats 178
Micro Persuasion blog, interview with Steve Rubel 7
Micro Persuasion blog, tags 26
Microsoft AdCenter, advertising networks 271
Microsoft, company blogging 134
Microsoft, Don Dodge view of blogging at 120
Microsoft, JobsBlog 120—123
Miller, Ron, The Maryland Injury Lawyer Blog 98
Ministers blogging see clergy blogging
Modifying templates, Blogger 40—41
Monetizing blogs 251—274
Monetizing blogs, additional revenue streams 272
Monetizing blogs, advertising networks 266—272
Monetizing blogs, advertising sponsorship 272
Monetizing blogs, affiliate networks 263—266
Monetizing blogs, aligning ads with content 274
Monetizing blogs, Amazon Associates 255—257
Monetizing blogs, blog networks 273
Monetizing blogs, building readership 274
Monetizing blogs, content 274
Monetizing blogs, donations 273
Monetizing blogs, Google AdSense 253—255
Monetizing blogs, interview with Darren Rowse 257—262
Monetizing blogs, layout 274
Monetizing blogs, Performancing 274
Monetizing blogs, readership statistics required 252
Monetizing blogs, reasons not to 252
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