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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them



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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

Автор: Walsh B.

Аннотация:

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects


Язык: en

Рубрика: Разное/

Статус предметного указателя: Готов указатель с номерами страниц

ed2k: ed2k stats

Год издания: 2007

Количество страниц: 376

Добавлена в каталог: 11.12.2007

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
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Предметный указатель
Blogs, clerical      see also clergy blogging
Blogs, clerical, A Nun's Life      114
Blogs, clerical, Beliefnet's Blog Heaven      114
Blogs, clerical, Blog Flux directory      114
Blogs, clerical, Kosher Blog, The      118
Blogs, company      see also company blogging
Blogs, company, Conference Calls Unlimited blog      139—143
Blogs, company, Edelman blog (PR)      131—136
Blogs, employment, JobsBlog, Microsoft      120—123
Blogs, employment, PayPerPost job board      126—127
Blogs, employment, Performancing job board      125
Blogs, employment, ProBlogger job board      123
Blogs, general, Alertbox blog      72 73
Blogs, general, b5media blog network      259
Blogs, general, BigPictureSmallOffice blog      65
Blogs, general, Blogger Stories      11
Blogs, general, Brad Fallon blog      68
Blogs, general, Business Opportunities Weblog      286
Blogs, general, Clear Blogging blog      37 184
Blogs, general, Don Dodge on the Next Big Thing blog      119
Blogs, general, Electronic Frontier Foundation      61
Blogs, general, Escape from Cubicle Nation      11
Blogs, general, Evil Genius Chronicles blog      229
Blogs, general, godlesskinser blog      312—315
Blogs, general, Guy Kawasaki's blog      178
Blogs, general, Ian Landsman'S Weblog      9
Blogs, general, Jakob Nielsen's Alertbox blog      72 73
Blogs, general, LAPD Wife blog      6 306—308
Blogs, general, Life Beyond Code blog      186
Blogs, general, Lip-Sticking      12
Blogs, general, Little Eye on the World blog      300—301
Blogs, general, LM Harmon blog      66
Blogs, general, Logic + Emotion      12
Blogs, general, Lori Anderson's blog      81
Blogs, general, Marketing to Women Online      12
Blogs, general, Mary Anne Walker's blog      84
Blogs, general, Matt Cutts: Gadgets, Google, and SEO      285
Blogs, general, Meg Hourihan's blog      76—78
Blogs, general, Michelle Tampoya's blog      78
Blogs, general, Micro Persuasion blog      178
Blogs, general, monetizing blogs      251—274
Blogs, general, My Micro-ISV blog      184
Blogs, general, Nick's Blog      12
Blogs, general, Nowhere to Go But Up      310—312
Blogs, general, OnStartups blog      288
Blogs, general, Palmer Station, Antarctica      308—310
Blogs, general, Pass the Brass blog      315—318
Blogs, general, Personal Development for Smart People blog      251
Blogs, general, photolog blog      259
Blogs, general, Policeman's Blog, The      302—303
Blogs, general, Ron DesGroseilliers' blog      82
Blogs, general, Seth Godin's blog      67 178
Blogs, general, Socialize-it blog      199
Blogs, general, Spare Change      12
Blogs, general, Time Boxing      21
Blogs, general, To Do Or Else blog      48 184
Blogs, general, Trump Blog, The      4
Blogs, legal      see also lawyers blogging
Blogs, legal, Johnny Law Chronicles blog, The      303—305
Blogs, legal, Maryland Injury Lawyer Blog, The      98
Blogs, legal, South Carolina Family Law Blog      100
Blogs, legal, South Carolina Trial Law Blog      102
Blogs, medical      see also doctors blogging
Blogs, medical, blogborygmi blog      110
Blogs, medical, Cheerful Oncologist blog, The      105
Blogs, medical, Medgadget blog      110
Blogs, medical, Medical Weblog      108
Blogs, medical, Patient's Doctor blog, The      107
Blogs, news      see also mainstream media
Blogs, news, bloggers as stringers      221—223
Blogs, news, Cape Coral micro-site      212
Blogs, news, citizen journalism      218—224
Blogs, news, Daily Nightly blog      212
Blogs, news, eHow      227
Blogs, news, H2otown newsblog      216
Blogs, news, Inquirer, The      205
Blogs, news, NewAssignment.net blog      220
Blogs, news, NewsTrust      213—215 227
Blogs, news, NowPublic blog      221
Blogs, news, Poynter Online blog      227
Blogs, news, PressThink blog      227
Blogs, news, Register, The      205
Blogs, news, SaveJournalism      204
Blogs, news, Silicon Valley Watcher blog      208
Blogs, news, Sunlight Foundation blog      219
Blogs, news, TechCrunch newsblog      206—208
Blogs, politics, Captain's Quarters blog      224
Blogs, politics, FireDogLake blog      224
Blogs, politics, Former Sen. George Allen's ‘macaca' moment      225
Blogs, politics, Huffington Post, The      224
Blogs, politics, Instapundit blog      224
Blogs, politics, Stop Sex Predators blog      225
Blogs, products      see also company blogging
Blogs, products, Claritude Software blog      148—150
Blogs, products, Customer Evangelists Blog      140
Blogs, products, Glassybaby Tales blog      144—145
Blogs, products, Kendrick's Billiards Blog      145—146
Blogs, products, Sharma Designs blog      146—148
Blogs, products, SubZero Wine Blog      136—138
Blogwise, blog directories for building readership      294
Bookmarklets, Blogger (Google's Blogger)      52
Bookmarklets, co.mments      24
Bookmarklets, Its/It's bookmarklet      190
Bookmarklets, QuickPost bookmarklet, TypePad      52
Bookmarklets, RSS feeds      31
Bookmarklets, steps for getting started in blogosphere      176
Bookmarklets, supercharging in Firefox      31
Bookmarklets, using bookmarklets      160
Books, incorporating nontext content into blogs      88
Boyd, Stowe, Conversational Index measuring blog influence      280
Brad Fallon blog      68
Breaking news, creating good linkbait      286
Brevity, writing good blogs for readers      64
BritBlog, ways of finding blogs      21
Browsers, Google Notebook living in      18
Buchanan, Holly, personal blogs      12
Building blogs, first steps      73
Building blogs, owning words      73
Building blogs, writing for readers      73
Building readership      281
Bullet points, accessorizing longer posts      186
Business blogging      see company blogging
Business connection, blog comment guidelines      195
Business Opportunities Weblog, blog valuation tool      286
Canadian Orato site, citizen journalism      218
Cape Coral micro-site, newspapers reacting to news blogs      212
Captain's Quarters blog      224
Career considerations about blogging      119
Career considerations about blogging, building a reputation      119—120
Carlson, Dane, blog valuation tool      286
CastingWords, steps for successful podcasting      249
Categorizing posts, usability of blogs      72
Cheerful Oncologist blog, The      105
Chitika eMiniMalls, advertising networks      267
Chitika eMiniMalls, interview with Darren Rowse      261
Church example, blog communities      91
Citing sources, making good blogs      64
Citizen journalism      218—224
Citizen journalism, 11 Layers of Citizen Journalism, The      218
Citizen journalism, Backfence site      218
Citizen journalism, Bill Allison's view      219
Citizen journalism, bloggers as stringers      221—223
Citizen journalism, crowdsourcing      220
Citizen journalism, fourth estate      226
Citizen journalism, I, Reporter blog      218
Citizen journalism, NewAssignment.net      220
Citizen journalism, NowPublic blog      221
Citizen journalism, Online Journalism Review, The      218
Citizen journalism, open-source reporting      218—221
Citizen journalism, Reporters Reporter's Guide to Citizen Journalism      218
Citizen journalism, steps toward blogosphere reporter      227
Citizen journalism, Sunlight Foundation      219
Citizen media      244
CJ (Commission Junction) affiliate networks      265—266
Claiming blogs at Technorati      162
Claritude Software blog      148—150
Clear Blogging blog      37
Clear Blogging blog, theme plan for blog      184
Clergy blogging      114—118
Clergy blogging, A Nun's Life blog      114
Clergy blogging, audience      115
Clergy blogging, Beliefnet's Blog Heaven      114
Clergy blogging, Blog Flux directory      114
Clergy blogging, colleagues reaction      115
Clergy blogging, finding topics for blogging      116
Clergy blogging, general advice      117
Clergy blogging, Kosher Blog, The      118
Clergy blogging, reasons for      115 118
Clergy blogging, role of      115
ClickBank, affiliate networks      266
Clickthrough rate (CTR), blog advertising terminology      253
Cluetrain Manifesto, interview with Steve Rubel      7
CNN, I-Reports      223
CNN, steps toward blogosphere reporter      227
co.mments      23 24
coComment      25
Cohn, David, open-source reporting      220
Collections, Vox      93
Comment spam, Vox      94
Commentful, keeping track of comments and replies      23
Comments on blogs      21—25
Comments on blogs, blogging, the future      322—323
Comments on blogs, collecting comments      32
Comments on blogs, Conversational Index measuring blog influence      280
Comments on blogs, keeping track of comments and replies      23—25
Comments on blogs, letting people comment      64—66
Comments on blogs, Medical Weblog      109
Comments on blogs, problems with      322
Comments on blogs, professionals blogging      129
Comments on blogs, spam comments      322
Comments on blogs, steps to building readership      295
Comments on blogs, writing comments on blogs      195
Commercial interests, blog comment guidelines      195
Commission Junction (CJ), affiliate networks      265—266
Commitment, maintaining blogs      187 commoditization
Communities      see blog communities
Company blogging      131—151. See also blogs company; products
Company blogging, blogging about products      136—138
Company blogging, blogs and businesses      9—11
Company blogging, commoditization, price and value      139
Company blogging, control vs. credibility      134
Company blogging, Edelman blog (PR)      131—136
Company blogging, effect of blogging on businesses      159
Company blogging, Microsoft      134
Company blogging, Nissan      135
Company blogging, other books covering      131
Company blogging, paying for positive blogs      136
Company blogging, public relations      131—136
Company blogging, risks      131
Company blogging, steps for getting started      151
Company blogging, traditional advertising and      140
Conference Calls Unlimited blog      139—143
Conference Calls Unlimited blog, trackbacks      142
Connecting people, blogging, the future      327—329
Contacts, retaining contact information      282
Content, monetizing blogs      274
Content, monetizing blogs, Google AdSense      254
Conversational Index, measurement tools for tracking influence      280
Conversion rate, blog advertising terminology      253
Coppersblog, The Policeman's Blog      302—303
Copyrighted music, recording podcasts including      235—237
Corporate blogging      see company blogging
CPM (cost-per-1000-impressions), blog advertising terminology      253
CraftGrrl community, LiveJournal      80
Create Posting page, Blogger (Google's Blogger)      37
Creative Commons license, using copyrighted music in podcasts      236
Credibility, citing sources      64
Credibility, making good blogs      59—64
Credibility, writing for readers      63—64
Crowdsourcing, citizen journalism      220
Crowdsourcing, NewAssignment.net      220
CSS tutorial      41
CTR (clickthrough rate), blog advertising terminology      253
Customer Evangelists Blog      140
Cutts, Matt, linkbaiting      285
Daily Nightly blog, newspapers reacting to news blogs      212
del.icio.us, tagging other blogs      198
Denouncing spam blogs      156
Digg, social networking      288
Digg, tagging other blogs      199
Digital Photography Show, interview with Cameron Reilly      244
Digital River oneNetwork, affiliate networks      263 265
Directory, adding blogs to blog directory      164
Disclosure policy, what makes a good blog      74
Dispatches from Tanganyika community, LiveJournal      81
DiVita, Yvonne, personal blogs      12
DIY Marketplace community, LiveJournal      80
Doctors blogging      104—113
Doctors blogging, advertisements      109
Doctors blogging, audience      106 107 109
Doctors blogging, benefits to blogger      106 108 109 110
Doctors blogging, blogborygmi blog      110
Doctors blogging, Cheerful Oncologist blog, The      105
Doctors blogging, comments      109
Doctors blogging, finding good medical information      112
Doctors blogging, finding topics for blogging      108
Doctors blogging, general advice      106 112
Doctors blogging, HON (Health On the Net) Foundation      112
Doctors blogging, Medgadget blog      110
Doctors blogging, Medical Weblog      108
Doctors blogging, patient reaction      107 109
Doctors blogging, Patient's Doctor blog, The      107
Doctors blogging, professional standing and      109
Doctors blogging, reasons for      105 107 111
Dodge, Don, careers and blogging      119
Domain names, getting started with blogging      55
Domain names, godaddy.com      55
Don Dodge on the Next Big Thing blog      119
Donations, monetizing blogs      273
Edelman, Richard, PR blogging      131—136
Editing, postproduction, podcasts      245
Editing, writing good blogs for readers      63
EFF Legal Guide      61 74
EHow, steps toward blogosphere reporter      227
Electronic Frontier Foundation      61
Electronic Frontier Foundation, legal considerations of blogging      62
Elyse Sewell community, LiveJournal      80
Email Overloaded blog      149
EMiniMalls, Chitika, advertising networks      267
Employment blogs      see blogs employment
Engadget blog, blog reviews      185
Escape from Cubicle Nation blog      11
Ethical obligations, professionals blogging      128
Etiquette for blogging      22
Evolution of Meg Hourihan's blog      76—78
Ezine Articles, steps to building readership      296
Fake blogs      69. See also Spam blogs
Fashion blogs, Sharma Designs blog      146—148
FeedBurner      164—175
FeedBurner tag      26
FeedBurner, activating FeedBurner for blogs      167
FeedBurner, advertising in RSS feeds      172
FeedBurner, business bloggers and      174
FeedBurner, connecting blogs to FeedBurner      169—171
FeedBurner, FeedBurner-enabled Subscribe Now box      171
FeedBurner, future developments      174
FeedBurner, homepage      165
FeedBurner, interview with Steve Olechowski      172—175
FeedBurner, item popularity statistics      168
FeedBurner, objectives of FeedBurner      172
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