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Walsh B. — Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
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Название: Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them
Автор: Walsh B.
Аннотация: Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blog's reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects
Язык:
Рубрика: Разное /
Статус предметного указателя: Готов указатель с номерами страниц
ed2k: ed2k stats
Год издания: 2007
Количество страниц: 376
Добавлена в каталог: 11.12.2007
Операции: Положить на полку |
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Предметный указатель
Blogs, clerical see also clergy blogging
Blogs, clerical, A Nun's Life 114
Blogs, clerical, Beliefnet's Blog Heaven 114
Blogs, clerical, Blog Flux directory 114
Blogs, clerical, Kosher Blog, The 118
Blogs, company see also company blogging
Blogs, company, Conference Calls Unlimited blog 139—143
Blogs, company, Edelman blog (PR) 131—136
Blogs, employment, JobsBlog, Microsoft 120—123
Blogs, employment, PayPerPost job board 126—127
Blogs, employment, Performancing job board 125
Blogs, employment, ProBlogger job board 123
Blogs, general, Alertbox blog 72 73
Blogs, general, b5media blog network 259
Blogs, general, BigPictureSmallOffice blog 65
Blogs, general, Blogger Stories 11
Blogs, general, Brad Fallon blog 68
Blogs, general, Business Opportunities Weblog 286
Blogs, general, Clear Blogging blog 37 184
Blogs, general, Don Dodge on the Next Big Thing blog 119
Blogs, general, Electronic Frontier Foundation 61
Blogs, general, Escape from Cubicle Nation 11
Blogs, general, Evil Genius Chronicles blog 229
Blogs, general, godlesskinser blog 312—315
Blogs, general, Guy Kawasaki's blog 178
Blogs, general, Ian Landsman'S Weblog 9
Blogs, general, Jakob Nielsen's Alertbox blog 72 73
Blogs, general, LAPD Wife blog 6 306—308
Blogs, general, Life Beyond Code blog 186
Blogs, general, Lip-Sticking 12
Blogs, general, Little Eye on the World blog 300—301
Blogs, general, LM Harmon blog 66
Blogs, general, Logic + Emotion 12
Blogs, general, Lori Anderson's blog 81
Blogs, general, Marketing to Women Online 12
Blogs, general, Mary Anne Walker's blog 84
Blogs, general, Matt Cutts: Gadgets, Google, and SEO 285
Blogs, general, Meg Hourihan's blog 76—78
Blogs, general, Michelle Tampoya's blog 78
Blogs, general, Micro Persuasion blog 178
Blogs, general, monetizing blogs 251—274
Blogs, general, My Micro-ISV blog 184
Blogs, general, Nick's Blog 12
Blogs, general, Nowhere to Go But Up 310—312
Blogs, general, OnStartups blog 288
Blogs, general, Palmer Station, Antarctica 308—310
Blogs, general, Pass the Brass blog 315—318
Blogs, general, Personal Development for Smart People blog 251
Blogs, general, photolog blog 259
Blogs, general, Policeman's Blog, The 302—303
Blogs, general, Ron DesGroseilliers' blog 82
Blogs, general, Seth Godin's blog 67 178
Blogs, general, Socialize-it blog 199
Blogs, general, Spare Change 12
Blogs, general, Time Boxing 21
Blogs, general, To Do Or Else blog 48 184
Blogs, general, Trump Blog, The 4
Blogs, legal see also lawyers blogging
Blogs, legal, Johnny Law Chronicles blog, The 303—305
Blogs, legal, Maryland Injury Lawyer Blog, The 98
Blogs, legal, South Carolina Family Law Blog 100
Blogs, legal, South Carolina Trial Law Blog 102
Blogs, medical see also doctors blogging
Blogs, medical, blogborygmi blog 110
Blogs, medical, Cheerful Oncologist blog, The 105
Blogs, medical, Medgadget blog 110
Blogs, medical, Medical Weblog 108
Blogs, medical, Patient's Doctor blog, The 107
Blogs, news see also mainstream media
Blogs, news, bloggers as stringers 221—223
Blogs, news, Cape Coral micro-site 212
Blogs, news, citizen journalism 218—224
Blogs, news, Daily Nightly blog 212
Blogs, news, eHow 227
Blogs, news, H2otown newsblog 216
Blogs, news, Inquirer, The 205
Blogs, news, NewAssignment.net blog 220
Blogs, news, NewsTrust 213—215 227
Blogs, news, NowPublic blog 221
Blogs, news, Poynter Online blog 227
Blogs, news, PressThink blog 227
Blogs, news, Register, The 205
Blogs, news, SaveJournalism 204
Blogs, news, Silicon Valley Watcher blog 208
Blogs, news, Sunlight Foundation blog 219
Blogs, news, TechCrunch newsblog 206—208
Blogs, politics, Captain's Quarters blog 224
Blogs, politics, FireDogLake blog 224
Blogs, politics, Former Sen. George Allen's ‘macaca' moment 225
Blogs, politics, Huffington Post, The 224
Blogs, politics, Instapundit blog 224
Blogs, politics, Stop Sex Predators blog 225
Blogs, products see also company blogging
Blogs, products, Claritude Software blog 148—150
Blogs, products, Customer Evangelists Blog 140
Blogs, products, Glassybaby Tales blog 144—145
Blogs, products, Kendrick's Billiards Blog 145—146
Blogs, products, Sharma Designs blog 146—148
Blogs, products, SubZero Wine Blog 136—138
Blogwise, blog directories for building readership 294
Bookmarklets, Blogger (Google's Blogger) 52
Bookmarklets, co.mments 24
Bookmarklets, Its/It's bookmarklet 190
Bookmarklets, QuickPost bookmarklet, TypePad 52
Bookmarklets, RSS feeds 31
Bookmarklets, steps for getting started in blogosphere 176
Bookmarklets, supercharging in Firefox 31
Bookmarklets, using bookmarklets 160
Books, incorporating nontext content into blogs 88
Boyd, Stowe, Conversational Index measuring blog influence 280
Brad Fallon blog 68
Breaking news, creating good linkbait 286
Brevity, writing good blogs for readers 64
BritBlog, ways of finding blogs 21
Browsers, Google Notebook living in 18
Buchanan, Holly, personal blogs 12
Building blogs, first steps 73
Building blogs, owning words 73
Building blogs, writing for readers 73
Building readership 281
Bullet points, accessorizing longer posts 186
Business blogging see company blogging
Business connection, blog comment guidelines 195
Business Opportunities Weblog, blog valuation tool 286
Canadian Orato site, citizen journalism 218
Cape Coral micro-site, newspapers reacting to news blogs 212
Captain's Quarters blog 224
Career considerations about blogging 119
Career considerations about blogging, building a reputation 119—120
Carlson, Dane, blog valuation tool 286
CastingWords, steps for successful podcasting 249
Categorizing posts, usability of blogs 72
Cheerful Oncologist blog, The 105
Chitika eMiniMalls, advertising networks 267
Chitika eMiniMalls, interview with Darren Rowse 261
Church example, blog communities 91
Citing sources, making good blogs 64
Citizen journalism 218—224
Citizen journalism, 11 Layers of Citizen Journalism, The 218
Citizen journalism, Backfence site 218
Citizen journalism, Bill Allison's view 219
Citizen journalism, bloggers as stringers 221—223
Citizen journalism, crowdsourcing 220
Citizen journalism, fourth estate 226
Citizen journalism, I, Reporter blog 218
Citizen journalism, NewAssignment.net 220
Citizen journalism, NowPublic blog 221
Citizen journalism, Online Journalism Review, The 218
Citizen journalism, open-source reporting 218—221
Citizen journalism, Reporters Reporter's Guide to Citizen Journalism 218
Citizen journalism, steps toward blogosphere reporter 227
Citizen journalism, Sunlight Foundation 219
Citizen media 244
CJ (Commission Junction) affiliate networks 265—266
Claiming blogs at Technorati 162
Claritude Software blog 148—150
Clear Blogging blog 37
Clear Blogging blog, theme plan for blog 184
Clergy blogging 114—118
Clergy blogging, A Nun's Life blog 114
Clergy blogging, audience 115
Clergy blogging, Beliefnet's Blog Heaven 114
Clergy blogging, Blog Flux directory 114
Clergy blogging, colleagues reaction 115
Clergy blogging, finding topics for blogging 116
Clergy blogging, general advice 117
Clergy blogging, Kosher Blog, The 118
Clergy blogging, reasons for 115 118
Clergy blogging, role of 115
ClickBank, affiliate networks 266
Clickthrough rate (CTR), blog advertising terminology 253
Cluetrain Manifesto, interview with Steve Rubel 7
CNN, I-Reports 223
CNN, steps toward blogosphere reporter 227
co.mments 23 24
coComment 25
Cohn, David, open-source reporting 220
Collections, Vox 93
Comment spam, Vox 94
Commentful, keeping track of comments and replies 23
Comments on blogs 21—25
Comments on blogs, blogging, the future 322—323
Comments on blogs, collecting comments 32
Comments on blogs, Conversational Index measuring blog influence 280
Comments on blogs, keeping track of comments and replies 23—25
Comments on blogs, letting people comment 64—66
Comments on blogs, Medical Weblog 109
Comments on blogs, problems with 322
Comments on blogs, professionals blogging 129
Comments on blogs, spam comments 322
Comments on blogs, steps to building readership 295
Comments on blogs, writing comments on blogs 195
Commercial interests, blog comment guidelines 195
Commission Junction (CJ), affiliate networks 265—266
Commitment, maintaining blogs 187 commoditization
Communities see blog communities
Company blogging 131—151. See also blogs company; products
Company blogging, blogging about products 136—138
Company blogging, blogs and businesses 9—11
Company blogging, commoditization, price and value 139
Company blogging, control vs. credibility 134
Company blogging, Edelman blog (PR) 131—136
Company blogging, effect of blogging on businesses 159
Company blogging, Microsoft 134
Company blogging, Nissan 135
Company blogging, other books covering 131
Company blogging, paying for positive blogs 136
Company blogging, public relations 131—136
Company blogging, risks 131
Company blogging, steps for getting started 151
Company blogging, traditional advertising and 140
Conference Calls Unlimited blog 139—143
Conference Calls Unlimited blog, trackbacks 142
Connecting people, blogging, the future 327—329
Contacts, retaining contact information 282
Content, monetizing blogs 274
Content, monetizing blogs, Google AdSense 254
Conversational Index, measurement tools for tracking influence 280
Conversion rate, blog advertising terminology 253
Coppersblog, The Policeman's Blog 302—303
Copyrighted music, recording podcasts including 235—237
Corporate blogging see company blogging
CPM (cost-per-1000-impressions), blog advertising terminology 253
CraftGrrl community, LiveJournal 80
Create Posting page, Blogger (Google's Blogger) 37
Creative Commons license, using copyrighted music in podcasts 236
Credibility, citing sources 64
Credibility, making good blogs 59—64
Credibility, writing for readers 63—64
Crowdsourcing, citizen journalism 220
Crowdsourcing, NewAssignment.net 220
CSS tutorial 41
CTR (clickthrough rate), blog advertising terminology 253
Customer Evangelists Blog 140
Cutts, Matt, linkbaiting 285
Daily Nightly blog, newspapers reacting to news blogs 212
del.icio.us, tagging other blogs 198
Denouncing spam blogs 156
Digg, social networking 288
Digg, tagging other blogs 199
Digital Photography Show, interview with Cameron Reilly 244
Digital River oneNetwork, affiliate networks 263 265
Directory, adding blogs to blog directory 164
Disclosure policy, what makes a good blog 74
Dispatches from Tanganyika community, LiveJournal 81
DiVita, Yvonne, personal blogs 12
DIY Marketplace community, LiveJournal 80
Doctors blogging 104—113
Doctors blogging, advertisements 109
Doctors blogging, audience 106 107 109
Doctors blogging, benefits to blogger 106 108 109 110
Doctors blogging, blogborygmi blog 110
Doctors blogging, Cheerful Oncologist blog, The 105
Doctors blogging, comments 109
Doctors blogging, finding good medical information 112
Doctors blogging, finding topics for blogging 108
Doctors blogging, general advice 106 112
Doctors blogging, HON (Health On the Net) Foundation 112
Doctors blogging, Medgadget blog 110
Doctors blogging, Medical Weblog 108
Doctors blogging, patient reaction 107 109
Doctors blogging, Patient's Doctor blog, The 107
Doctors blogging, professional standing and 109
Doctors blogging, reasons for 105 107 111
Dodge, Don, careers and blogging 119
Domain names, getting started with blogging 55
Domain names, godaddy.com 55
Don Dodge on the Next Big Thing blog 119
Donations, monetizing blogs 273
Edelman, Richard, PR blogging 131—136
Editing, postproduction, podcasts 245
Editing, writing good blogs for readers 63
EFF Legal Guide 61 74
EHow, steps toward blogosphere reporter 227
Electronic Frontier Foundation 61
Electronic Frontier Foundation, legal considerations of blogging 62
Elyse Sewell community, LiveJournal 80
Email Overloaded blog 149
EMiniMalls, Chitika, advertising networks 267
Employment blogs see blogs employment
Engadget blog, blog reviews 185
Escape from Cubicle Nation blog 11
Ethical obligations, professionals blogging 128
Etiquette for blogging 22
Evolution of Meg Hourihan's blog 76—78
Ezine Articles, steps to building readership 296
Fake blogs 69. See also Spam blogs
Fashion blogs, Sharma Designs blog 146—148
FeedBurner 164—175
FeedBurner tag 26
FeedBurner, activating FeedBurner for blogs 167
FeedBurner, advertising in RSS feeds 172
FeedBurner, business bloggers and 174
FeedBurner, connecting blogs to FeedBurner 169—171
FeedBurner, FeedBurner-enabled Subscribe Now box 171
FeedBurner, future developments 174
FeedBurner, homepage 165
FeedBurner, interview with Steve Olechowski 172—175
FeedBurner, item popularity statistics 168
FeedBurner, objectives of FeedBurner 172
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