Convex analysis is one of the mathematical tools which is used both explicitly and indirectly in many mathematical disciplines. However, there are not so many courses which have convex analysis as the main topic. More often, parts of convex analysis are taught in courses like linear or nonlinear optimization, probability theory, geometry, location theory, etc.. This manuscript gives a systematic introduction to the concepts of convex analysis. A focus is set to the geometrical interpretation of convex analysis. This focus was one of the reasons why I have decided to restrict myself to the finite dimensional case. Another reason for this restriction is that in the infinite dimensional case many proofs become more difficult and more technical. Therefore, it would not have been possible (for me) to cover all the topics I wanted to discuss in this introductory text in the infinite dimensional case, too. Anyway, I am convinced that even for someone who is interested in the infinite dimensional case this manuscript will be a good starting point.