We propose a new call option where the option seller pays the minimum price (in inflated dollars) that the asset has ever traded at during the time period (which may be indefinitely long) between the selling time and the delivery time (to be chosen by the seller). This option is the dual of the put option where the option buyer receives the maximum price (in discounted dollars) that the asset has ever traded at during the time period (which may be indefinitely long) between the buying time and the exercise time (to be chosen by the buyer). Because the settlement payoff is at the minimum (for the call) or the maximum (for the put) there is reduced regret in the sense that it is not necessary for the option holder to worry about missing a good price in the recent past (of course he may regret not holding on longer) since he gets the best price up to the settlement time