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| Ïîèñê ïî óêàçàòåëÿì |
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| Mattison R. — Data Warehousing and Data Mining for Telecommunications |
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| Ïðåäìåòíûé óêàçàòåëü |
ACCESS 88
Access, area 84
Access, SPSS and 240
Access, tool types 88
accounting see “Finance and accounting”
Acquisition 85—86; see also “Data warehouse environment Telecommunications systems”
Acquisition of multiple platforms 86
Acquisition, area 84
Acquisition, job streams 86
Acquisition, process of 85
Acquisition, right of service 5455
Activation 57—58; see also “Telecommunication”
Activation, operational efficiency 109
Activation, value propositions 104
agents 18—19 88 97
Agents, defined 18—19
Agents, enterprise intelligence systems 219
Air/marine services 4
Alerts (PowerPlay) 125—126
Alignment, computer system 72—74
Alignment, information system 71—72
Alignment, organizational 39 50
Alignment, problems 43 74
Alignment, symptoms 74—76
Alignment, value chain 68—71
Ameritech 235—237
Ameritech, Consumer Services division 235
Ameritech, paperless online service tracking (POST) 235—237
Ameritech, sales report problem 235—236
Ameritech, Seagate Holos reports 236—237; see also “Seagate Holos”
Analysis of variance (Anova) 132
Analytical mining 130—131
application layers 89 90
AreaCodeInfo 157
Basic trade area (BTA) 164—165
Billing data see also “STATlab”
Billing data by boxplot and interaction tools 186
Billing data, polar diagram of 186
Billing data, visualization 184—185
Billing systems 58—59; see also “Telecommunications systems”
Billing systems, changing 76
Billing systems, functions of 75
Billing systems, management 58
Billing systems, operational efficiency 109
Billing systems, value propositions 104
Billing systems, “shared” 36
British Telecom 229—235; see also “Seagate Holos”
British Telecom, computer-based training (CBT) 232
British Telecom, data cleansing 234
British Telecom, flexible architecture 233—234
British Telecom, Flexible Interactive Reporting Environment (FIRE) 231—234
British Telecom, Information Builders Focus product 230
British Telecom, Information Junction (IJ) 234
British Telecom, Interactive and Reporting Information System (IRIS) 230 233
British Telecom, project rationale 230—232
British Telecom, training 232
Broadband, defined 8
Broadband, services 4
Building see also “Data warehouses”
Building, all-at-once advantages 80
Building, cost-justified approach 89—92
Building, summary 92—93
Building, “dump and run” model 81—83
Business as knowledge transformation 28
Business of telecommunications 2
Business units, allocating to value chain 66—78
Business units, consumer category model 68
Business units, geographical model 68
Business units, line of business-based 68
Business units, list of 67
Business units, profit center 68
Business units, special, creation of 68
Business, 20th century theory of 27
Business, acquiring right to do 54—55
Business, core systems in 29
Business, focusing on 214—215
Business, intelligence see “Enterprise business intelligence”
Business, operations 62
Business, strategic options 10
Business, technological innovation and 9
Business, “customer is king” orientation 10—11
CableInfo 157
CART 144
Cellsite analysis 159—162
Cellular 4
CellularInfo 157
CHAID 144 240
Channel management warehouses 101
CHURN/CPS 187—196
CHURN/CPS, components 191
CHURN/CPS, defined 189
CHURN/CPS, eight-step guided analysis 193
CHURN/CPS, function of 189
CHURN/CPS, guided analysis module 189 190
CHURN/CPS, implementation cycle 193
CHURN/CPS, implementation steps 194
CHURN/CPS, implementing 191—193
CHURN/CPS, payback types 190
CHURN/CPS, preventive CPS 190
CHURN/CPS, proactive CPS 190—191
CHURN/CPS, user profiles 194—196
CHURN/CPS, using 193—196
CHURN/CPS, value of 189—191
Cluster analysis 134—135
Cluster analysis in SPSS 134; see also “Descriptive statistics”
Cluster analysis, results 135
COGNOS PowerPlay see “PowerPlay”
Coin phones 3
Computer systems, alignment of 72—74; see also “Information systems”
Computer systems, business functions and 29—30
Computer systems, customer service 60
Computer systems, functions of 210
Computer systems, inventory of 22
Computer systems, value chain alignment 72—74
Consumer category models 68
ContourInfo 157
Cost-justified approach 89—92
Cost-justified approach, application layers 89 90
Cost-justified approach, defined 89
Cost-justified approach, development/construction and 92
Cost-justified approach, organization/prioritization and 91—92
Cost-justified approach, value propositions and 90—92
Cost-justified approach, vision development and 90—91
creation see also “Telecommunications system”
Creation, activities 54
Creation, value propositions 103—104
Credit, management 61—62
Credit, value propositions 99—100
CSQlab 206—207; see also “STATlab”
CSQlab, control charts 207
CSQlab, defined 206
CSQlab, environment 206
Customer intimacy 108 129—141
Customer Profile System (CPS) 187; see also “CHURN/CP”
Customer Profile System (CPS), preventive 190
Customer Profile System (CPS), proactive 190—191
Customer service 59—61; see also “Telecommunications systems”
Customer service, call routing and scheduling system 103
Customer service, calls 60
Customer service, computer systems 60
Customer service, departments 60
Customer service, geographical information and 158
Customer service, operational efficiency 109
Customer service, value propositions 100
Customer services, activating 57—58
Customer services, setting up 57
Customer-based warehouses 99
Customers, activity of 34
Customers, as “king” 10—11
Customers, contacts, tracking 33—34
| Customers, knowledge of 11
Customers, relationship with 61
Data accessibility 179—181
Data analysis glossary terms 254—256
Data discovery tools 19 88 98
Data discovery tools, defined 19
Data discovery tools, enterprise business intelligence 220
Data management 16—17
Data management, from knowledge point of view 31
Data management, glossary terms 251—154
Data Mining 13 18—20
Data mining, agents 18—19
Data mining, analytical 130—131
Data mining, categories 18—19
Data mining, data discovery 19
Data mining, field of 18
Data mining, OLAP 19
Data mining, query/reporting tools 19
Data mining, Seagate Holos 228
Data mining, statistical analysis tools 19
Data mining, statistics and 239
Data mining, value delivery and 96—98
Data mining, visualization 19
Data mining, Web-based discovery 19
Data redundancy 16 17
Data reporting 185—187
Data transport services 3
data warehouse see also “Data warehouse environment”
Data warehouse environment, access area 84 88
Data warehouse environment, acquisition area 84 85—86
Data warehouse environment, functional components of 84—89
Data warehouse environment, operational infrastructure 84
Data warehouse environment, physical infrastructure 84
Data warehouse environment, storage area 84 87
Data warehouse, alternative 37
Data warehouse, architecture 39
Data warehouse, building 79—93
Data warehouse, channel management 101
Data warehouse, construction of 37
Data warehouse, cross-silo 34
Data warehouse, data basements vs. 87
Data warehouse, environment components 84—89
Data warehouse, global model 38—45
Data warehouse, immediate value 47
Data warehouse, infrastructure design 80—84
Data warehouse, mini 47
Data warehouse, organizational alignment 39 50
Data warehouse, stepwise construction 49
Data warehouse, “special purpose” 37 38
Data warehousing 13; see also “Data warehouses”
Data warehousing, alternative 76—77
Data warehousing, as migration path 77
Data warehousing, background 14—18
Data warehousing, defined 17—18
Data warehousing, effective solutions 26
Data warehousing, history of 14—16
Data warehousing, importance of 18
Data warehousing, physical implementation of 40
Data warehousing, principles 17
Data warehousing, real world 169—209
Data warehousing, revolutionary nature of 17
Data warehousing, rule of thumb 46
Data warehousing, theory 32
Data warehousing, USCC xvi
Data warehousing, value-chain driven 12
DATAboard 183—184 187 207—208;
DATAboard, calculations 208
DATAboard, defined 207
DATAboard, reporting objects 207
DATAman 203
DATAread 203—205; see also “STATlab”
DATAread, defined 203
DATAread, query results 204
dbPROFILE 249—250; see also “DecisionWORKS suite”
dbPROFILE, customer clustering 249—250
dbPROFILE, defined 249
Decision trees 144
DecisionWORKS suite 245—250
DecisionWORKS suite, dbPROFILE 249—520
DecisionWORKS suite, information 245—246 250
DecisionWORKS suite, ModelMAX 246—249
Dendogram 135
Descriptive statistics 131—132; see also “Statistical analysis”
Descriptive statistics, approaches 133—137
Descriptive statistics, cluster analysis 134—135
Descriptive statistics, defined 131
Descriptive statistics, segmentation method 136
Descriptive statistics, using 131—132
Drucker, Peter 27
Efficiency, operational 11 108 109—110
Efficiency, optimization 32—38
Efficient customer response (ECR) model 6
Electronic commerce 8
Electronic data interchange (EDI) 6
Engineering 158
Enterprise business intelligence 211—237
Enterprise business intelligence, agents 219
Enterprise business intelligence, data discovery 220
Enterprise business intelligence, development tools 219
Enterprise business intelligence, distinguishing features 215—218
Enterprise business intelligence, flexibility and 218
Enterprise business intelligence, many users and 218
Enterprise business intelligence, OLAP 218—219 220
Enterprise business intelligence, query tools 219
Enterprise business intelligence, reporting tools 219
Enterprise business intelligence, Seagate Holos 212—213
Enterprise business intelligence, statistical analysis tools 219—20
Enterprise business intelligence, system effectiveness 216
Enterprise business intelligence, technology components 219—220
Enterprise business intelligence, visualization 220
Enterprise business intelligence, Web-based discovery 220
Enterprise modeling 81
Entity relationship 16—17
ExchangeInfo 157
ExchangeInfo Plus 157
Executive information systems (EIS) xv—xvi
Finance and accounting 61; see also “Telecommunications systems”
Finance and accounting, knowledge management and 61
Finance and accounting, operational efficiency 109
flexibility 218
Flexible Interactive Reporting Environment (FIRE) 231—234; see also “British Telecom”
Flexible Interactive Reporting Environment (FIRE), defined 231
Flexible Interactive Reporting Environment (FIRE), implementation 231
Flexible Interactive Reporting Environment (FIRE), replacement of 233
France Telecom, billing data visualization 184—185
France Telecom, CNET 170
France Telecom, competitive environment data visualization 187
France Telecom, computed aided telephone interviewing (CATI) 179
France Telecom, consumer quality of service data visualization 178—179
France Telecom, corporate information system of 171—172
France Telecom, data reporting 185—187
France Telecom, marketing data visualization 181—183
France Telecom, modeling visualization 183—184
France Telecom, quality of service data visualization 172—178
France Telecom, real-time data access/visualization 187
France Telecom, responses to open-ended questions visualization 179—181
France Telecom, textual data 181
Fraud detection 196—200
Fraud/CPS 196—200
Fraud/CPS, components 197
Fraud/CPS, defined 197
Fraud/CPS, final step 200
Fraud/CPS, first step 199
Fraud/CPS, initiation of 198
Fraud/CPS, payback types 197
Gains chart 149—151; see also “Neural networks”
Gains chart, cuttoff points 150
Gains chart, illustrated 150
Gains chart, purpose of 149
Gains table 147—149; see also “Neural networks”
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