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        <title>lib.mexmat.ru</title>
        <description>Свежие поступления в библиотеку мехмата МГУ</description>
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            <title>lib.mexmat.ru</title>
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            <description>Feed provided by lib.mexmat.ru</description>
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        <item>
            <title>Ронова Г.Н. — Финансовый менеджмент</title>
            <link>http://lib.mexmat.ru/books/56424</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100208_46.jpg align=right border=0&gt;Развитие рыночных отношений в стране обусловило повышение роли финансов предприятия. Состояние финансовых ресурсов предприятия становится фактором, определяющим финансовые результаты его деятельности. Количественные и качественные параметры финансового состояния предприятия определяют его место на рынке и способность функционировать в экономическом пространстве. Все это привело к повышению роли управления финансами в общем процессе управления экономикой. Финансовый менеджмент – управление финансами, процесс управления денежным оборотом, формированием и использованием финансовых ресурсов предприятий, система форм, методов и приемов, используемых для управления финансовыми ресурсами.</description>
            <pubDate>Mon, 08 Feb 2010 12:43:58 +0400</pubDate>
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            <title>Drucker P.F. — The Essential Drucker</title>
            <link>http://lib.mexmat.ru/books/56423</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100208_45.jpg align=right border=0&gt;Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the &quot;management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed organizations.&quot; This distinguished 30-year Claremont University professor has continuously identified critical principles in management, economics, politics, and the world in general. And he has redirected our thinking about them through more than two dozen books, including an autobiography and a couple of works of fiction. Now, with The Essential Drucker, he has overseen the compilation of his most important fundamentals into one indispensable book.

Reaching back as far as 1954 with his treatise &quot;Management by Objectives and Self-Control&quot; (&quot;Each manager, from the 'big boss' down to the production foreman or the chief clerk, needs clearly spelled-out objectives&quot; that clarify expected contributions &quot;to the attainment of company goals in all areas of the business&quot;), Drucker's now-established ideas take on a surprising new relevancy when remixed equally pioneering ideas from the 1960s, '70s, '80s, and '90s. Between the thoughtful &quot;Management as Social and Liberal Art&quot; through the provocative &quot;From Analysis to Perception--The New Worldview&quot; (both originally published in 1988's The New Realities), this book revisits some of modern management's most inspired writing and presents it in a way that should appeal to both newcomers and those needing a refresher course on Drucker's basic beliefs</description>
            <pubDate>Mon, 08 Feb 2010 12:40:17 +0400</pubDate>
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            <title>Семенов А.К., Маслова Е.Л. — Этика менеджмента: учебное пособие</title>
            <link>http://lib.mexmat.ru/books/56422</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100208_44.jpg align=right border=0&gt;В учебном пособии рассматриваются теоретические и методологические основы этики менеджмента. Освещаются вопросы делового общения и корпоративного поведения, личностных взаимоотношений. В пособии освещаются проблемы, связанные с проведением собраний, совещаний, презентаций, деловых переговоров, оформлением офиса, национальными особенностями этики.

Для студентов высших и средних специальных учебных заведений, преподавателей, практических работников, а также всех тех, кто интересуется современными проблемами управления.</description>
            <pubDate>Mon, 08 Feb 2010 12:37:00 +0400</pubDate>
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            <title>Власов А.Д., Мурин Б.П. — Единицы физических величин в науке и технике: справочник</title>
            <link>http://lib.mexmat.ru/books/56421</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/default.gif align=right border=0&gt;Основное место отведено Международной системе единиц (СИ) и гауссовой системе. Кратко описаны системы и единицы, применявшиеся в прошлом, и история их развития от мер Древнего Египта и Вавилона до старых русских мер и весов. Показано внутреннее единство многочисленных систем электрических к магнитных единиц. Книга содержит необходимые справочные таблицы. Приведена уточненная таблица фундаментальных физических постоянных, согласованная с новым определением метра.

Для широкого круга специалистов и научно-технических работников, а также аспирантов и студентов физических н технических специальностей.</description>
            <pubDate>Mon, 08 Feb 2010 12:34:16 +0400</pubDate>
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            <title>Денисов И.Н. (ред.), Власов В.В. (ред.) — Краткие протоколы ведения пациентов с наиболее ...</title>
            <link>http://lib.mexmat.ru/books/56420</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/default.gif align=right border=0&gt;Ассоциация врачей общей практики (семейных врачей) подготовила настоящее издание в рамках программы развития рекомендаций по ведению пациентов в общей врачебной практике. Издания этой серии предназначены для врачей общей практики (семейных врачей), но могут быть использованы также другими медицинскими специалистами, администраторами и потребителями.

Издание осуществлено при поддержке Европейского Союза в рамках программы Тасис через Проект Развитие первичной медицинской помощи по принципу семейного врача

Настоящее издание включает краткие рекомендации по ведению пациентов с наиболее часто встречающимися в семейной практике состояниями.</description>
            <pubDate>Mon, 08 Feb 2010 12:28:36 +0400</pubDate>
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            <title>Wintrobe R. — Rational Extremism: The Political Economy of Radicalism</title>
            <link>http://lib.mexmat.ru/books/56419</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/b3b10bf5.jpg align=right border=0&gt;Extremists are people whose ideas or tactics are viewed as outside the mainstream. Looked at this way, extremists are not necessarily twisted or evil. But they can be, especially when they are intolerant and violent. What makes extremists turn violent? This book assumes that extremists are rational: given their ends, they choose the best means to achieve them. The analysis explains why extremist leaders use the tactics they do, and why they are often insensitive to punishment and to loss of life. It also explains how rational people can be motivated to die for the cause. The book covers different aspects of extremism such as revolution, suicide terrorism, and global jihad. The arguments are illustrated with important episodes of extremism, including the French Revolution, the rise of nationalism in Yugoslavia under Milosevic, and the emergence of suicide terror and Al Qaeda today</description>
            <pubDate>Mon, 08 Feb 2010 12:18:18 +0400</pubDate>
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            <title>Screpanti E., Zamagni S. — An Outline of the History of Economic Thought</title>
            <link>http://lib.mexmat.ru/books/56418</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/7855011f.jpg align=right border=0&gt;This book provides a comprehensive overview of the development of economics from its beginnings, at the end of the Middle Ages, up to contemporary developments. It is strong on contemporary theory, providing extensive coverage of the twentieth century, particularly since the Second World War. The second edition has been revised and updated to take account of new developments in economic thought.</description>
            <pubDate>Mon, 08 Feb 2010 12:16:20 +0400</pubDate>
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            <title>Fritz J.M. (ed.) — International Clinical Sociology</title>
            <link>http://lib.mexmat.ru/books/56417</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100208_43.jpg align=right border=0&gt;International Clinical Sociology showcases the art and science of clinical sociologists from around the world. Clinical sociology is a creative, humanistic, and multidisciplinary specialization that seeks to improve life situations for individuals and collectivities. Clinical sociologists work with client systems to assess situations and avoid, reduce, or eliminate problems through a combination of analysis and intervention.

International Clinical Sociology is the first volume to present basic clinical sociology diagrams and models in addition to detailed histories of clinical sociology in the United States, Quebec, France and Japan. A range of interventions are discussed in light of a region's economic, social, political, and/or disciplinary history. Among the topics that are covered: mediation, environmental justice activities in Brazil, focus groups for international clients, bereavement, conflict prevention work in Malaysia, movement building in the United States, a therapeutic house for adults that is under the care of the Italian Association of Clinical Sociologists, mental health challenges in China and street children in Mexico.</description>
            <pubDate>Mon, 08 Feb 2010 12:12:57 +0400</pubDate>
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            <title>Martinez-Vazquez J. (ed.), Searle B. (ed.) — Fiscal Equalization</title>
            <link>http://lib.mexmat.ru/books/56416</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/0ca76990.jpg align=right border=0&gt;These original essays highlight the state of knowledge in intergovernmental transfer design. They represent creative new thinking about challenging policy issues and offer useful options for policy makers. Five specific themes are covered in separate sections. They include: fundamental nature and objectives of equalization grants and their consequences on efficiency and equity; appropriate institutional setting for the design and implementation of equalization grant systems; challenges in the design of formulas with limited data availability for recurrent and capital purposes; coordination of equalization grants with other related policies; political economy behind equalization transfers.</description>
            <pubDate>Mon, 08 Feb 2010 12:10:33 +0400</pubDate>
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            <title>Edwards T.C., Steer M.B. — Foundations of Interconnect and Microstrip Design</title>
            <link>http://lib.mexmat.ru/books/56415</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/ee91347c.jpg align=right border=0&gt;Describes the characteristics of microstrip and similar planar interconnects, and presents design equations and strategies that enable the physical parameters to be derived from the electrical specifications. The third edition adds a section on designing gigahertz rate digital interconnects both on and off chip, and a chapter on coplanar waveguide design.</description>
            <pubDate>Mon, 08 Feb 2010 12:07:50 +0400</pubDate>
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            <title>Братусь В.Д. — Дифференциальная диагностика и лечение острых желудочно-кишечных кровотечений</title>
            <link>http://lib.mexmat.ru/books/56414</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_42.jpg align=right border=0&gt;На основании большого клинического опыта и данных литературы в книге изложены новейшие сведения по экстренной дифференциальной диагностике острых желудочно-кишечных кровотечений. Проведенные морфологические исследования показали, что в одних случаях возникает аррозия сосуда, открывающегося в просвет пищеварительного канала, а в других — эрозироваиие слизистой оболочки и диапедезное кровотечение при явлениях геморрагического диатеза. Показано, что клиника профузных кровотечений любого генеза сводится к проявлениям геморрагического шока, интенсивная терапия которого, наряду с гемостатической, представляет основу экстренного консервативного лечения больных.
Установлено, что успех лечения определяют такие меры, как квалифицированное применение средств общего и местного гемостаза, интенсивная терапия шока и срочная операция на основе ваготомии. Обстоятельно изложены современные принципы диагностики и лечения кровотечений при язвенной болезни, геморрагическом гастрите на почве опухолей желудка и кишечника, портальной гипертензии, синдрома Маллори—Вейсса, грыж пищеводного отверстия диафрагмы.
Для хирургов, гастроэнтерологов, анестезиологов-реаниматологов.</description>
            <pubDate>Sun, 07 Feb 2010 19:36:45 +0400</pubDate>
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            <title>Рэфтэри Э.Т., Лим Э. — Дифференциальный диагноз</title>
            <link>http://lib.mexmat.ru/books/56413</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_41.jpg align=right border=0&gt;Настоящее небольшое по объему издание призвано помочь в решении вопросов дифференциальной диагностики различных состояний и избрать те исследования (общепринятые в клинической практике и специальные), которые необходимы для подтверждения диагноза конкретной патологии. Освещены заболевания терапевтического и хирургического профиля (их определение, вопросы выяснения анамнеза, проведения физикального и инструментального исследований и др.), которые чаще всего встречаются в клинической практике.
Для врачей широкого профиля, студентов медицинских вузов и клинических ординаторов.</description>
            <pubDate>Sun, 07 Feb 2010 19:34:26 +0400</pubDate>
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            <title>Russer P. — Electromagnetics, Microwave Circuit and Antenna Design for Communications Engineering</title>
            <link>http://lib.mexmat.ru/books/56412</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/f4a6583a.jpg align=right border=0&gt;This newly revised, authoritative resource is essential reading for professionals looking for a clear, complete overview of basic electromagnetics principles and applications to antenna and microwave circuit design for communications. Among the numerous updates, the second edition features a brand new chapter on the increasingly important topic of filters, an expanded treatment of antennas, and problem sets that help reinforce the understanding of key concepts in each chapter. Presenting examples in both exterior differential form calculus and conventional vector notation, the book includes concise explanations of all required mathematical concepts needed to fully comprehend the material. This unique volume is an ideal reference for engineers in the communications engineering field and also serves as an excellent text for related graduate-level courses. There is no other book currently available that explains electromagnetics in such an easy-to-understand manner.</description>
            <pubDate>Sun, 07 Feb 2010 19:30:47 +0400</pubDate>
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            <title>Magnusson L. (ed.) — Evolutionary and Neo-Schumpeterian Approaches to Economics</title>
            <link>http://lib.mexmat.ru/books/56411</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/d2bc6bfb.jpg align=right border=0&gt;This volume presents the interrelationships and possible connecting threads between two recent attempts within economic theory to step out of the mainstream of conventional neoclassical wisdom: evolutionary and neo-Schumpeterian theory. Neo-Schumpeterian and evolutionary approaches to economics present a challenge to conventional neoclassical orthodoxy. They provide new insights into how markets function, how innovations are carried out, how technologies change, and how growth occurs in existing real economies. The two fields of theory and research in which these approaches have proven especially fruitful are the role of innovation for economic change and development and the theory of the firm. The wide range of topics dealt with in this volume provides further proof of the versatility and fruitfulness of these approaches.</description>
            <pubDate>Sun, 07 Feb 2010 19:29:08 +0400</pubDate>
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            <title>Razin E. (ed.), V&amp;#225;zquez C. (ed.), Dijst M. (ed. ...</title>
            <link>http://lib.mexmat.ru/books/56410</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/c56f5f83.jpg align=right border=0&gt;Spatial deconcentration of economic activities, particularly the growth of suburban office, retail and entertainment concentrations, has become a prime concern in European metropolitan areas. This book provides a cross-national comparative perspective on employment deconcentration within selected metropolitan areas in Europe. Whereas most debate over urban sprawl and deconcentration is oriented towards the North American context, this book aims at a better understanding of this phenomenon in the European context, emphasizing the location of economic activities rather than residential patterns. It provides insights on whether different governance attributes produce particular forms of deconcentration versus the influence of market attributes and local specificities, also commenting on quality of life impacts and possible governance and policy implications of the deconcentration process.

Introduction of a comparative framework is followed by eight case study chapters, three representing northern Europe, three the south European-Mediterranean region and two post-communist central Europe. Most chapters examine two metropolitan areas, usually a large and a smaller one. The comparison reveals considerable variations in the magnitude, form, and process of employment deconcentration, only partly in line with expected influences of governance systems. Evidence does not fully confirm an anticipated distinction between Northern and Mediterranean Europe; the Czech Republic and Israel seem to diverge most from prevailing European trends.</description>
            <pubDate>Sun, 07 Feb 2010 19:27:00 +0400</pubDate>
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            <title>Bockstael N.E., McConnell K.E. — Environmental and Resource Valuation with Revealed ...</title>
            <link>http://lib.mexmat.ru/books/56409</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_40.JPG align=right border=0&gt;Environmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic review of those economic approaches for valuing the environment and natural resources that use information on what people do, not what they say. The authors have worked on models of revealed preferences for valuing environmental and natural resources for several decades and authored some of the seminal papers in the field. The book is a natural outcome of their conceptual contributions and their many years of experience in empirical policy research, natural resource damage litigation and teaching on the topic.

The chief purpose of Environmental and Resource Valuation with Revealed Preferences is to collect in one place current thought on the various revealed preference approaches to environmental valuation and to subject these approaches to consistent theoretical critique.</description>
            <pubDate>Sun, 07 Feb 2010 19:25:00 +0400</pubDate>
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            <title>Barnes B.K. — Exercising Influence: A Guide for Making Things Happen at Work, at Home, and in ...</title>
            <link>http://lib.mexmat.ru/books/56408</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/91475a72.jpg align=right border=0&gt;Influence is a skill-set that everyone needs; yet the necessary techniques and fundamentals of exercising influence are rarely taught. In this revised edition of Exercising Influence, Kim Barnes draws on her thirty years of consulting, teaching and observation to demystify the process of influencing others. This vital resource teaches how to accomplish more with less effort. It shows readers how to create work, family, and community relationships that are more balanced and mutually rewarding, and to take charge of their lives in a powerful, ethical, and productive way.</description>
            <pubDate>Sun, 07 Feb 2010 19:22:49 +0400</pubDate>
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            <title>Barbaro S. — Equity and Efficiency Considerations of Public Higher Education</title>
            <link>http://lib.mexmat.ru/books/56407</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/05b76cf2.jpg align=right border=0&gt;It has become part of the conventional wisdom in the economics of education that subsidies to higher education have a regressive distributional effect. Given that relatively more children from wealthier families enroll in higher education, many economist assume that these subsidies to higher education have an unwanted distributional impact. This volume presents new empirical evidence for the cross-sectional point of view and provides an analytical framework for the longitudinal perspective. The present volume also analyzes the equity and efficiency effects of widely-discussed funding reforms and proposes a voluntary graduate tax.</description>
            <pubDate>Sun, 07 Feb 2010 19:18:45 +0400</pubDate>
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            <title>Evans D.S., Fisher F.M., Rubinfeld D.L., Schmalensee R.L. ...</title>
            <link>http://lib.mexmat.ru/books/56406</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/dff585c4.jpg align=right border=0&gt;United States v. Microsoft is arguably the most important antitrust case of the past decade. It will have major implications for how governments regulate information technologies and the coming Internet explosion. It will also have important consequences for how businesses behave in the marketplace and in the political arena.

In this volume the leading economists for the government and for the Microsoft Corporation lay out their views on the key issues and then respond to the views presented by the opposing side. The analysis illuminates many of the complex issues involved in assessing the appropriate scope for antitrust intervention in information technology industries.</description>
            <pubDate>Sun, 07 Feb 2010 19:15:07 +0400</pubDate>
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            <title>Pearce D., Barbier E.B. — Blueprint for a Sustainable Economy</title>
            <link>http://lib.mexmat.ru/books/56405</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/a0303611.jpg align=right border=0&gt;Ten years ago Blueprint for a Green Economy changed the face of economic and environmental policy. It made front page news and introduced the public as well as the professionals to the central role that the environment should play in economic and public policy decisions.

Ten years on, David Pearce and Edward Barbier have written the sequel to show what has been achieved, how to consolidate that and what remains to be done. In the clear language which made the earlier book so accessible and influential, they examine the efforts to define and implement the concept of sustainable economic development, its relationship to the use of 'natural' capital and human welfare, and its influence on recent environmental policy debates. They show how far environmental concerns have been integrated into everyday economic decision making—through the valuation of environmental goods and services, cost-benefit techniques, indicators for sustainable development, and the use of market-based instruments for environmental policy making around the world.

Yet large, new challenges exist. Global environmental issues such as climate change, biodiversity loss and trade-environment linkages require greater cooperation towards new international agreements, institutions and distributive measures. The complex problems facing many poor economies such as deforestation, land degradation, overpopulation and resource exhaustion will demand the increasing use of environmental economics in development policy making. In all these areas, the authors demonstrate how sustainability can be brought from the periphery to the center of economic management.

The book provides a blueprint for the start ofa century in which our ultimate dependence on the environment will have to be at the heart of the business and policy decisions we take if we are to achieve genuinely sustainable development for economies all around the globe.</description>
            <pubDate>Sun, 07 Feb 2010 19:08:54 +0400</pubDate>
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            <title>Tooley M. — Electronic Circuits: Fundamentals and Applications</title>
            <link>http://lib.mexmat.ru/books/56404</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/0820c571.jpg align=right border=0&gt;Electronic Circuits is a unique combination of a comprehensive reference text and a practical electronics handbook in one volume.

Mike Tooley provides all the essential information required to get to grips with the fundamentals of electronics, detailing the underpinning knowledge necessary to appreciate the operation of a wide range of electronic circuits, including amplifiers, logic circuits, power supplies and oscillators. The third edition now offers an even more extensive range of topics, with extended coverage of practical areas such as circuit construction and fault finding, and new topics including circuit simulation, electronic CAD and a brand new chapter devoted to the PIC microcontroller.

A new companion website at http://www.key2electronics.com offers the reader a set of spreadsheet design tools that can be used to simplify circuit calculations, as well as circuit models and templates that will enable virtual simulation of circuits in the book. These are accompanied by on-line self-test MCQs per chapter with automatic marking, to enable students to continually monitor their own progress and understanding. A bank of on-line questions for lecturers to set as assignments is also available on http://textbooks.elsevier.com

The book's content is matched to the latest pre-degree level courses (from Level 2 up to, and including, Foundation Degree and HND), making this an invaluable reference text for all study levels, and its broad coverage is combined with practical case studies, based in real-world engineering contexts throughout the text.

The unique combination of a comprehensive reference text, incorporating aprimary focus on practical application, ensures this text will prove a vital guide for students and also for industry-based engineers, who are either new to the field of electronics, or who wish to refresh their knowledge. Yet unlike general electronics reference texts available, Electronic Circuits offers this essential information at an affordable price.</description>
            <pubDate>Sun, 07 Feb 2010 19:06:33 +0400</pubDate>
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            <title>Lerche I., MacKay J.A. — Economic Risk in Hydrocarbon Exploration</title>
            <link>http://lib.mexmat.ru/books/56403</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_39.jpg align=right border=0&gt;Economic Risk in Hydrocarbon Exploration provides a total framework for assessing the uncertainties associated with exploration risk—from beginning to end. Numerous examples with accompanying microcomputer algorithms illustrate how to quantitiatively approach economic risk. Detailed assumptions and models of economic risk are thoroughly compared. Numerical examples are given throughout to facilitate hands-on calculations using popular spreadsheet packages on personal computers

Audience: Scientists, economists, and professionals concerned with exploiting the world's oil and gas resources; oil and gas company explorationists, strategic resource economists, and academic and private research scientists involved in quantitative geology problems or who deal with the economic risk associated with hydrocarbon exploration.</description>
            <pubDate>Sun, 07 Feb 2010 19:04:39 +0400</pubDate>
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            <title>Krawczyk A. (ed.), Wiak S. (ed.), Lopez-Fernandez X.M. (ed. ...</title>
            <link>http://lib.mexmat.ru/books/56402</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_38.jpg align=right border=0&gt;More and more researchers engage into investigation of electromagnetic applications, especially these connected with mechatronics, information technologies, medicine, biology and material sciences. It is readily seen when looking at the content of the book that computational techniques, which were under development during the last three decades and are still being developed, serve as good tools for discovering new electromagnetic phenomena. It means that the field of computational electromagnetics belongs to an application area rather than to research area. This publication aims at joining theory and practice, thus the majority of papers are deeply rooted in engineering problems, being simultaneously of high theoretical level. The editors hope to touch the heart of the matter in electromagnetism. The book focuses on the following issues: Computational Electromagnetics; Electromagnetic Engineering; Coupled Field and Special Applications; Micro- and Special Devices; Bioelectromagnetics and Electromagnetic Hazard; and Magnetic Material Modelling.</description>
            <pubDate>Sun, 07 Feb 2010 19:02:54 +0400</pubDate>
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        <item>
            <title>Binmore K. — Playing for Real: A Text on Game Theory</title>
            <link>http://lib.mexmat.ru/books/56401</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/403158e3.jpg align=right border=0&gt;Ken Binmore's previous game theory textbook, Fun and Games (D.C. Heath, 1991), carved out a significant niche in the advanced undergraduate market; it was intellectually serious and more up-to-date than its competitors, but also accessibly written. Its central thesis was that game theory allows us to understand many kinds of interactions between people, a point that Binmore amply demonstrated through a rich range of examples and applications. This replacement for the now out-of-date 1991 textbook retains the entertaining examples, but changes the organization to match how game theory courses are actually taught, making Playing for Real a more versatile text that almost all possible course designs will find easier to use, with less jumping about than before. In addition, the problem sections, already used as a reference by many teachers, have become even more clever and varied, without becoming too technical. Playing for Real will sell into advanced undergraduate courses in game theory, primarily those in economics, but also courses in the social sciences, and serve as a reference for economists.</description>
            <pubDate>Sun, 07 Feb 2010 19:00:49 +0400</pubDate>
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            <title>Jean Camp L. — Economics of Identity Theft: Avoidance, Causes and Possible Cures</title>
            <link>http://lib.mexmat.ru/books/56400</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/ad61bf52.jpg align=right border=0&gt;Today, identity is more than anything, economic. The technology used to create, utilize and protect identities is increasingly ill-matched to the economics and uses of identities. Identity theft is the misuse of private authenticating information to steal money. Protecting identity requires privacy. Proving identity requires exposing information. Together, these points illustrate that the near-term search for cheap identity management is a formula for long-term fraud resulting in ever-increasing identity theft.

The Economics of Identity Theft: Avoidance, Causes and Possible Cures, a professional book, discusses privacy as multi-dimensional, and then pulls forward the economics of privacy in the first few chapters. This book also includes identity-based signatures, spyware, and the placement of biometric security in an economically broken system, which results in a broken biometric system. The final chapters include systematic problems with practical individual strategies for preventing identity theft for any reader of any economic status. In conclusion, four startling previews of the future are written as scenarios.</description>
            <pubDate>Sun, 07 Feb 2010 18:59:00 +0400</pubDate>
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            <title>Oliver M.J. (ed.), Aldcroft D.H. (ed.) — Economic Disasters of the Twentieth Century</title>
            <link>http://lib.mexmat.ru/books/56399</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/4e547725.jpg align=right border=0&gt;How do we define an economic disaster? A difficult question. Most centuries would claim that they have had their share of disasters, but the twentieth century certainly seems to have been more prone to them than the previous one. A number of leading economists and economic historians assemble here to examine nine key disasters with international or global implications.

The First and Second World Wars, the great depression, oil shocks, inflation, financial crises, stock market crashes, the collapse of the Soviet command economy and Third World disasters are discussed in this comprehensive book. The contributors subject these disasters to in-depth assessment, carefully considering their costs and impact on specific countries and regions, as well as assessing them in a global context. The book examines the legacy of economic disasters and asks whether economic disasters are avoidable or whether policymakers can learn from their mistakes.

The book will appeal to a wide variety of social scientists, including those working in economic history, international relations, international political economy and geopolitics.</description>
            <pubDate>Sun, 07 Feb 2010 18:57:04 +0400</pubDate>
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            <title>Collin P.H. — Dictionary of Politics and Government</title>
            <link>http://lib.mexmat.ru/books/56398</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_37.jpeg align=right border=0&gt;All entries have been fully updated, and range from active citizenship, democratic deficit, and the Factortame case to regional government and sleaze. Examples from newspapers and magazines show terms used in context. This is an ideal reference for all those studying politics at school or college, and is also suitable for learners of English. Supplements include documents on political and legislative departments and systems.</description>
            <pubDate>Sun, 07 Feb 2010 18:54:26 +0400</pubDate>
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            <title>Resnick D.B. — The Price of Truth: How Money Affects the Norms of Science</title>
            <link>http://lib.mexmat.ru/books/56397</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/4b1a2b50.jpg align=right border=0&gt;Modern science is big business. Governments, universities, and corporations have invested billions of dollars in scientific and technological research in the hope of obtaining power and profit. For the most part, this investment has benefited science and society, leading to new discoveries, inventions, disciplines, specialties, jobs, and career opportunities. However, there is a dark side to the influx of money into science. Unbridled pursuit of financial gain in science can undermine scientific norms, such as objectivity, honesty, openness, respect for research participants, and social responsibility.

In The Price of Truth, David B. Resnik examines some of the important and difficult questions resulting from the financial and economic aspects of modern science. How does money affect scientific research? Have scientists become entrepreneurs bent on making money instead of investigators searching for the truth? How does the commercialization of research affect the public's perception of science? Can scientists prevent money from corrupting the research enterprise? What types of rules, polices, and guidelines should scientists adopt to prevent financial interests from adversely affecting research and the public's opinion of science?</description>
            <pubDate>Sun, 07 Feb 2010 18:50:45 +0400</pubDate>
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            <title>Winkelmann R. — Econometric Analysis Of Count Data</title>
            <link>http://lib.mexmat.ru/books/56396</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/292cc8b4.jpg align=right border=0&gt;The book provides graduate students and researchers with an up–to–date survey of statistical and econometric techniques for the analysis of count data, with a focus on conditional distribution models. Proper count data probability models allow for rich inferences, both with respect to the stochastic count process that generated the data, and with respect to predicting the distribution of outcomes. The book starts with a presentation of the benchmark Poisson regression model. Alternative models address unobserved heterogeneity, state dependence, selectivity, endogeneity, underreporting, and clustered sampling. Testing and estimation is discussed from frequentist and Bayesian perspectives. Finally, applications are reviewed in fields such as economics, marketing, sociology, demography, and health sciences. The fifth edition contains several new topics, including copula functions, Poisson regression for non–counts, additional semi–parametric methods, and discrete factor models. Other sections have been reorganized, rewritten, and extended.</description>
            <pubDate>Sun, 07 Feb 2010 18:48:48 +0400</pubDate>
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            <title>Hippenstiel R.D. — Detection Theory: Applications and Digital Signal Processing</title>
            <link>http://lib.mexmat.ru/books/56395</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/50a8d856.jpg align=right border=0&gt;Whether working in wireless communication technology or radar/sonar systems, researchers and engineers must understand the fundamentals of signal detection. While offering a clear, self-contained treatment of the theory behind signal detection, the author incorporates many applications and wide-ranging examples that demonstrate how to apply the concepts to real-world problems. Accessible to senior level undergraduates and suitable as both a text and a reference, this book incorporates treatments of modern concepts, methods, and technologies, including digital signal processing, wavelets, fast Fourier transform processing, and cyclostationary processing.</description>
            <pubDate>Sun, 07 Feb 2010 18:46:59 +0400</pubDate>
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            <title>Kennedy D. — Double Your Income in Real Estate Sales</title>
            <link>http://lib.mexmat.ru/books/56394</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/5219e644.jpg align=right border=0&gt;If You're Seeking More Money and greater success in any area of real estate sales, you've come to the right source! With full coverage of marketing, creative problem-solving, negotiation, and more, this up-to-date new edition of Double Your Income in Real Estate Sales features everything you need to succeed in today's ever-changing market.</description>
            <pubDate>Sun, 07 Feb 2010 18:45:20 +0400</pubDate>
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            <title>Stahl M.Z. — Early to Rise: A Young Adult’s Guide to Saving, Investing and Financial Decisions ...</title>
            <link>http://lib.mexmat.ru/books/56393</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/f3e4b19e.jpg align=right border=0&gt;Subversive topical satire from The Bentinel, called the Modest Proposal of the blogger generation. The Bentinel skewers the news by exaggerating it just enough to highlight the absurdity. Since the dawn of the dot.Agenda',&quot; &quot;Microsoft Offers Emergency Security Patch for Its Free Security Program.&quot; This book is the first published collection of The Bentinel's greatest hits. It lampoons everything from software promotions to U.S. foreign policy -- to celebrity culture -- all without partisan politics or obscenity.</description>
            <pubDate>Sun, 07 Feb 2010 18:43:24 +0400</pubDate>
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            <title>Dustmann C. (ed.), Fitzenberger B. (ed.), Machin S. (ed.) — The Economics of Education and Training</title>
            <link>http://lib.mexmat.ru/books/56392</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_36.jpg align=right border=0&gt;Education and training are key to explain the current competitive strengths of national economies, and to secure future competitiveness. While in the past educational and training institutions were often seen as providers of necessary skills for national economies, this view has changed dramatically, with education and training now being seen as a key ingredient for international competitiveness. This collection of papers on various aspects of the economics of education and training reflects this new interest. Reflecting state-of the art research in a cross country comparison, the topics covered are financing of education, transition from school to work, organisation of education, school quality and issues that relate to it, like quality of peers and teacher quality. Some papers also address issues that relate to more vocational training activities, and how these are influenced by purpose-made programmes, or other institutions.</description>
            <pubDate>Sun, 07 Feb 2010 18:40:59 +0400</pubDate>
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            <title>Coleman J. — Diplomacy By Deception</title>
            <link>http://lib.mexmat.ru/books/56391</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/45511aec.jpg align=right border=0&gt;This is a true and accurate account of treasonous conduct by the British and American governments: An account of how their citizens are deceived by policies provoking actions that are totally detrimental to the well-being of their citizens. Thoroughly researched, the book provides a great deal of hitherto unpublished information and throws new light on such diverse operations as the Gulf War and the Bolshevik Revolution. The chapter on covert actions throws new light on the murder of Martin Luther King, Pope John Paul I, and other notables marked for elimination.

The bloodshed that resulted from the creation of an artificial &quot;Saudi Arabia&quot;; the foreign policy making role of the petroleum industry; the rape of Mexico by British and American oil barons; the revolutions they ignited which cost thousands of lives; British conquest of India, the pernicious Indian 'apartheid' caste system. These are some of the subjects dealt with in this historic expose' of how our governments deceive under the color of diplomacy.

&quot;Diplomacy by Deception&quot; tells us that the United Nations is a war-making body, not a peace-keeping organization, and how the Rockefellers and Alger Hiss, aided by the top Illuminati Dulles family, got the United States involved with the United Nations. There is a masterly analysis of constitutional roadblocks barring U.S. membership of the United Nations that will come as a surprise and leave no doubt that we are not now, nor can we ever be, a member of the United Nations.</description>
            <pubDate>Sun, 07 Feb 2010 18:37:57 +0400</pubDate>
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            <title>Nattrass B., Altomare M. — Dancing with the Tiger: Learning Sustainability Step by Natural Step</title>
            <link>http://lib.mexmat.ru/books/56390</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_35.jpg align=right border=0&gt;What do some of the most recognized and progressive companies in North America like Nike and Starbucks have in common? They have adopted The Natural Step as their business model. This book provides details of the step-by-step internal processes, tools, materials, learning, and results of four forward-thinking companies in their efforts to lead the sustainability revolution.</description>
            <pubDate>Sun, 07 Feb 2010 16:09:05 +0400</pubDate>
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            <title>Wilson H.T. — Capitalism After Postmodernism: Neo-Conservatism, Legitimacy and the Theory of ...</title>
            <link>http://lib.mexmat.ru/books/56389</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_34.jpg align=right border=0&gt;This book addresses a number of interrelated issues in old and new political economy. For many, the focus on globalization is seen incorrectly as a concern that supersedes issues of debt and indebtedness, but it does not. In addition, and ironically, the capital sector now has such a decided institutional advantage over those of the public and society that its legitimacy is under increasing threat in capitalist democracies. Present developments seriously jeopardize the proper balance between capital, public and social institutions on which the progress and welfare of both the developing world and capitalist democracies themselves depend. Making extensive reference to Marx, Weber and Habermas, among others, Wilson concludes that social intellectuals must continue to eschew Weber's pessimism, thereby refusing to assist in the massive, and consequential, self-confirming prophecy that contemporary postmodernism now threatens to become.</description>
            <pubDate>Sun, 07 Feb 2010 16:05:17 +0400</pubDate>
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            <title>Коваленко В.Н., Викторов А.П. — Компендиум. Лекарственные препараты 2005</title>
            <link>http://lib.mexmat.ru/books/56388</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/a2cf3424.jpg align=right border=0&gt;В справочнике обобщена и систематизирована информация о 6613 отечественных и зарубежных лекарственных препаратах в 12953 лекарственных формах,представленных на фармацевтическом рынке Украины производителями из 67 стран мира. Описаны фармакологические свойства и даны рекомендации по применению препаратов в соответствии с их торговыми названиями. Приведено описание ряда действующих веществ. Указаны состав, форма выпуска и принадлежность к фармакологическим группам всех включенных в справочник препаратов.
Для врачей различных специальностей, провизоров, фармацевтов, студентов медицинских и фармацевтических вузов.</description>
            <pubDate>Sun, 07 Feb 2010 16:02:01 +0400</pubDate>
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            <title>Anheier H.K. — Civil Society: Measurement, Evaluation, Policy</title>
            <link>http://lib.mexmat.ru/books/56387</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_33.jpg align=right border=0&gt;&quot;Civil society — citizens' groups pursuing their common interests — has emerged as the major new player in the public realm, and politics and public policy are now determined more than ever before by 'non-State actors'. This book introduces a powerful and innovative approach to measuring, analysing and interpreting civil society.&quot; — the 'Civil Society Diamond'.
The aim is to promote a structured and fruitful dialogue within civil society organizations and between them and those in government, business and research institutes who work on them or with them. The methodology uses a range of indicators and data to gauge the strengths, weaknesses and effectiveness of civil society so as to reveal its strategic and policy options.</description>
            <pubDate>Sun, 07 Feb 2010 15:57:34 +0400</pubDate>
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            <title>Murray A.T. (ed.), Grubesic T.H. (ed.) — Critical Infrastructure: Reliability and Vulnerability ...</title>
            <link>http://lib.mexmat.ru/books/56386</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/6d0c6086.jpg align=right border=0&gt;This text brings together differing geographic perspectives in modeling and analysis in order to highlight infrastructure weaknesses or plan for their protection. International scholars, from a variety of disciplines — geography, regional science, planning, public policy, operations research, mathematics, computer science, engineering and transportation, offer varying perspectives on this subject. This text is an important contribution offering synthesis and new methodological approaches. The purpose of this volume is to explore the potential consequences of critical infrastructure failure, stemming from both man-made (e.g., terrorist attacks) and natural disasters (earthquakes, hurricanes, etc.). The approaches employed are wide-ranging, including geographic, economic and social perspectives on critical infrastructure issues.</description>
            <pubDate>Sun, 07 Feb 2010 15:46:16 +0400</pubDate>
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            <title>Van den Berghe L. — Corporate Governance In A Globalising World: Convergence or Divergence?: A ...</title>
            <link>http://lib.mexmat.ru/books/56385</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/4a2f484d.jpg align=right border=0&gt;Corporate Governance In A Globalising World: Convergence Or Divergence? presents a broad and multi-disciplinary debate on corporate governance systems by integrating academic viewpoints, statistical evidence, as well as field surveys. Based on a large number of publications and studies, the opinions of researchers are grouped into three categories: those that believe in a convergence into the direction of the market-oriented model (with the Anglo-American model as the reference base), those that opt for another type of convergence, namely in the direction of a hybrid corporate governance model (based on cross-reference between different leading governance models), and those that do not believe in global convergence but adhere to diversity of governance models.
To test the validity of these three possible routes for the development of corporate governance systems, the authors approached this question from an objective perspective based on statistical evidence. The governance characteristics examined herein include the role of capital markets, shareholding structures and influence, shareholder rights, the market for corporate control and anti-takeover mechanisms, the board system, disclosure rules and accountability issues.
To complete this statistical analysis the authors include a field survey based on an inquiry with experts from business, academic and public institutions. Questions focus on the future outlook of corporate governance within the European Union, as well as on the role and format of corporate governance codes and recommendations.</description>
            <pubDate>Sun, 07 Feb 2010 15:44:25 +0400</pubDate>
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            <title>Kennedy D. — The Ultimate Sales Letter: Boost Your Sales with Powerful Sales Letters, Based on ...</title>
            <link>http://lib.mexmat.ru/books/56384</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/20100207_32.jpeg align=right border=0&gt;A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people.</description>
            <pubDate>Sun, 07 Feb 2010 15:42:20 +0400</pubDate>
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            <title>Свиридов О.Ю. — Деньги, кредит, банки: учебное пособие</title>
            <link>http://lib.mexmat.ru/books/56383</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/a9afd5d2.jpg align=right border=0&gt;В настоящем учебном пособии рассматриваются основные тенденции и закономерности денежного обращения и кредита в условиях рыночного хозяйства, принципы и механизм современной денежно-кредитной системы, проводится сопоставление западной рыночной модели денег и кредита с формирующейся российской моделью. Кроме того, серьезное внимание уделено изучению рынка ссудных капиталов, денежному обращению и кредиту, организации и функционированию банковской системы и специализированных небанковских институтов, рынку ценных бумаг и практике функционирования бирж, международным валютно-кредитным отношениям.</description>
            <pubDate>Sun, 07 Feb 2010 15:39:50 +0400</pubDate>
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            <title>Reuvid J. — Corporate Investment Opportunities in the New Europe</title>
            <link>http://lib.mexmat.ru/books/56382</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/384ccda7.jpg align=right border=0&gt;When, in May 2004, the European Union welcomed the accession of 10 new member countries--primarily from former Communist Central Europe and the Baltics--the EU's population increased by 20%. The 10 Accession States added a combined population of 75 million and GDP of more than $430 billion. There is a considerable momentum in these economies as a result of the major investment by global companies, the emergence of local SMEs and the restructuring of former state corporations. Each major country in the region is a substantial industrial and consumer market in its own right and many of these countries are working hard to catch up on the rest of Europe and have shown, by solid economic growth, that they have the capability to become more important players in Europe. This book examines how the accession process has affected the economic prospects of the new member states and the enlarged EU as a whole. It focuses on the opportunities for foreign investors in each of the 10 new members, comparing their economic environment and business conditions with those of the 15 longer-established member states. It also includes a detailed assessment of business conditions in the three latest admission candidates: Bulgaria, Croatia and Romania and details of key inward investors.</description>
            <pubDate>Sun, 07 Feb 2010 15:38:01 +0400</pubDate>
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            <title>Hearit K.M. — Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing</title>
            <link>http://lib.mexmat.ru/books/56381</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/9d7949b9.jpg align=right border=0&gt;Hearit (communication, Western Michigan U.) examines the ways in which individuals, organizations, and institutions seek to respond to criticism of an ethical nature. The author argues that, due to today's multimediated environment, apologia has changed from a private matter to a public one, and from an exchange between individuals to a social matrix that includes companies and institutions. Apologetic exchanges are seen as &quot;secular remediation rituals&quot; which are less a way to repair social relationships than they are a means of completing &quot;the typical wrongdoing, guilt, and restoration drama&quot; in order to get the individual or organization off the front page. Hearit incorporates case studies throughout the text, including many recent examples from the U.S. For practitioners, scholars, and students in public relations, business communications, and management.</description>
            <pubDate>Sun, 07 Feb 2010 15:36:30 +0400</pubDate>
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            <title>Steenbeek O.W. (ed.), van der Lecq S.G. (ed.) — Costs and Benefits of Collective Pension Systems</title>
            <link>http://lib.mexmat.ru/books/56380</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/66679cef.jpg align=right border=0&gt;The Dutch pension system is often praised as one of the best in the world: it is efficient, it provides certainty to participants and it preserves cohesion and solidarity among workers and pensioners. This book presents these benefits in detail, supported by quantitative evidence. It also discusses the aspects of the system that are less favourable, however, such as implicit value transfers from younger to older generations that limit mobility of labour. The analyses of both benefits and costs will help pension fund managers, boards of trustees, supervisors, and researchers to understand and to improve pension systems currently in place around the world.</description>
            <pubDate>Sun, 07 Feb 2010 15:34:52 +0400</pubDate>
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            <title>Hopkins M. — Corporate Social Responsibility and International Development: Is Business the ...</title>
            <link>http://lib.mexmat.ru/books/56379</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/e7e13b48.jpg align=right border=0&gt;The business of business is business. So then why should corporations be involved in development? This groundbreaking new book makes the case that that governments and their international agencies grouped under the umbrella of the UN, have failed in their attempts to rid the planet of under-development and poverty. If development is the objective then it seems that the solution and the responsibility lies with the private sector, particularly through the Corporate Social Responsibility (CSR) programs of large corporations, with their tremendous power and economic strength.

This book, written by noted CSR practitioner Michael Hopkins, is the first to explicitly link CSR with development. It spells out what corporations are doing on development, what more they could do and how CSR can be a useful tool to promote economic development via corporations. This is important and challenging reading for all of those in government, business and NGOs who think that there must be a better, more effective and dynamic way to kick-start development and eradicate poverty.</description>
            <pubDate>Sun, 07 Feb 2010 15:33:25 +0400</pubDate>
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            <title>Crandall R.W. (ed.), Alleman J.H. (ed.) — Broadband: Should We Regulate High-Speed Internet Access?</title>
            <link>http://lib.mexmat.ru/books/56378</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/84ea8490.jpg align=right border=0&gt;Providing a state-of-the-art analysis of the economics of broadband, researchers and scholars contribute essays with varied and sometimes opposing views on how to regulate high-speed Internet service. Alleman (Columbia Institute of Tele-information) and Crandall (economic studies, Brookings Institution) edit 12 essays with topics including the demand for bandwidth: evidence from the INDEX project; competition and regulation in broadband communications; and the financial effects of broadband regulation</description>
            <pubDate>Sun, 07 Feb 2010 15:31:59 +0400</pubDate>
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            <title>Solomon J., Solomon A. — Corporate Governance and Accountability</title>
            <link>http://lib.mexmat.ru/books/56377</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/4f88bf00.jpg align=right border=0&gt;Corporate governance is concerned with how a company is directed and controlled and, in particular, with the role of the directorate and the need to ensure that there is an effective framework for accountability of directors to owners.

Corporate Governance and Accountability, Third Edition provides readers with an up-to-date summary of the most recent developments in corporate governance. The book provides a full discussion of corporate governance issues and adopts a holistic approach to corporate governance.  It provides a full discussion of corporate governance issues, taking the broadest view of the corporate governance agenda, including both theory and practice. The new edition is comprehensively updated and incorporates new codes of practice, policy documents and academic research.</description>
            <pubDate>Sun, 07 Feb 2010 15:30:26 +0400</pubDate>
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            <title>Koch E.B. — Challenges at the Bank for International Settlements: An Economist's (Re)View</title>
            <link>http://lib.mexmat.ru/books/56376</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/b33b383f.jpg align=right border=0&gt;The intellectual challenges facing central bankers are reflected in this monograph. The author worked as an economist in the Monetary and Economic Department of the Bank for International Settlements (BIS), but also as an international mediator, in the Secretariat of the G10 Ministers and Governors and in central bank governance. This book thus reveals, next to monetary policy and financial crisis, less well known topics such as insolvency, collective action clauses, international mediation and management of central banks.</description>
            <pubDate>Sun, 07 Feb 2010 15:28:56 +0400</pubDate>
        </item>
        <item>
            <title>Grehalva R. — Unleashing the Power of Consultative Selling: Selling the way your customer wants ...</title>
            <link>http://lib.mexmat.ru/books/56375</link>
            <description>&lt;img src=http://lib.mexmat.ru/covers/a577d51f.jpg align=right border=0&gt;In the 1980’s, Consultative Selling revolutionized the way we sell by focusing on  understanding our customer’s needs. Unleashing the Power of Consultative Selling will revolutionize how you sell today. Rich takes up-to-date communication technology, and applies it to understanding and selling to our customers– the way they want to be sold. Written for professional salespeople, this book offers strategies that are easily and quickly incorporated into existing sales models. It is a gem for any salesperson determined to take consultative selling to a new level.</description>
            <pubDate>Sun, 07 Feb 2010 15:27:00 +0400</pubDate>
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