Globalization has shown significant impact on consumption and technology applications
among all levels of consumers. The bottom of the pyramid market
segment which is constituted by a large number of small consumers has become
the principal target of most of the consumer brands emerging from multinational
firms. Large retailing firms penetrated into the bottom line markets using advanced
technologies in inventory management, transportation, customer services, on-line
buying and through multi-channel retailing. As the use of technology is increasing
among retailers, consumer’s choices significantly widen to shop among brick-andmortar
stores, catalogues, and e-retailers. Young retailing firms thrive in the global
marketplace through a creative use of their resources, people, technologies, brands,
suppliers, and effective strategies.