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Название: Understanding Media The extensions of man
Авторы: Marshall, Lapham L.H.
Аннотация:
"...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word."
— Wall Street Journal