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Название: The Engine of Growth. Volume 1. People
Автор: Minniti M. (ed)
Аннотация:
Entrepreneurship — "creativity plus ambition" — is credited for technological invention and the rise of corporate empires and directly linked to economic development around the world. This multi-volume set of original essays showcases emerging theory and practice in entrepreneurship to illuminate its many facets. From technology commercialization to new venture spinoffs, entrepreneurial personality characteristics to government policies in support of small business, these volumes cover the full spectrum of issues relating to entrepreneurship, including business models, entrepreneurial "mindset," market research, capitalization, intellectual property, risk and uncertainty, and organizational culture. Volume 1, "People," focuses on the intersection between individuals and entrepreneurship, with an emphasis on the cognitive, economic, social, and institutional factors that influence people's behavior with respect to entrepreneurship. Volume 2, "Process," explores such topics as idea generation, market entry, financing, team building, and growth strategies, following the lifecycle of a new venture. Volume 3, "Place," considers the context in which entrepreneurship is practiced, including corporate venturing, family enterprise, franchising, and public policies designed to promote entrepreneurship and economic development. Featuring contributions from leading scholars and practitioners, and with a global perspective throughout, this unique set illuminates the dynamic role that entrepreneurship plays in promoting knowledge and economic opportunity, exploring new models, trends, and practices in entrepreneurship that will be of interest to a wide array of academics, professionals, and newcomers to the field.