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Langford-Wood N., Salter B. — Critical Corporate Communications: A Best Practice Blueprint
Langford-Wood N., Salter B. — Critical Corporate Communications: A Best Practice Blueprint

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Название: Critical Corporate Communications: A Best Practice Blueprint

Авторы: Langford-Wood N., Salter B.

Аннотация:

Effective communication lies at the heart of every successful business. All good communication involves an efficient exchange of information, both internally and externally. In addition, knowing what and how to convey a message is equally important. Proliferating methods of communication, e.g. email, fax, mobile, Internet, telephone, verbal and non-verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across.
Real-life examples illustrate best and worst practice in communication. A communications audit is also provided, looking in detail at which forms of communication currently work, where information is drawn from and its credibility and the use of different channels. The audit will most importantly provide a benchmark for companies to calibrate their present and future success. A sample audit response is also included.
Mid- to senior level executives, owner-managers, consultants, trainers and advisers will find this an indispensable guide.


Язык: en

Рубрика: Разное/

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Год издания: 2002

Количество страниц: 182

Добавлена в каталог: 04.06.2010

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