Mullin R., Cummins J. — Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
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Название: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Авторы: Mullin R., Cummins J.
Аннотация:
"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner."
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