Нашли опечатку? Выделите ее мышкой и нажмите Ctrl+Enter
Название: Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Авторы: Cagan J., Vogel C.M.
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets — or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams — while staying relentlessly focused on your customer's values and lifestyles.