"This book provides a much-needed bridge between behavioral finance and traditional asset pricing theory, so that the insights from the two fields offer can complement each other. This book will make the theory of behavioral finance far more useful and broadly applicable."
— Bob Shiller, Cowles Foundation for Research in Economics, International Center for Finance,
Yale University

"I highly recommend Shefrin's book to anyone who wants to probe into the implications of behavioral finance for asset pricing. Shefrin builds rigorous theoretical models that integrate investor heterogeneity and psychological biases into the traditional stochastic discount factor framework. The text contains a wealth of original ideas, and provides new modeling tools. The results are convincing and thought provoking. I believe Shefrin's book will help revolutionize our thinking about asset pricing and stimulate more work along its line."
— Bing Han, Assistant Professor of Finance, the Ohio State University


"Shefrin presents a rigorous, analytical treatment of asset pricing with behaviorally-motivated investor heterogeneity. Written ahead of its time,
this is a good book for doctoral students or any scholar with a serious scientific interest in this emerging subfield of finance."
— Wayne Ferson, Collins Chair in Finance, Carroll School of Management, Boston College


"Students and researchers interested in this important and burgeoning field of finance should read A Behavioral Approach to Asset Pricing."
- Financial Analysts Journal