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Название: How to Plan and Execute Strategy
Авторы: Stettinius W., Doyle J.L., Wood D.R.
Stettinius (business administration, University of Virginia) outlines 24 practical steps for devising, implementing, and managing growth- driving strategies at every stage of the strategic process, from assessing readiness through defining the business, knowing the market, setting goals, writing business and annual plans, and monitoring results. Each step gives practical advice in a two-page format.