Главная    Ex Libris    Книги    Журналы    Статьи    Серии    Каталог    Wanted    Загрузка    ХудЛит    Справка    Поиск по индексам    Поиск    Форум   
blank
Авторизация

       
blank
Поиск по указателям

blank
blank
blank
Красота
blank
Young R.A., Weiss A.M., Stewart D.W. — Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Young R.A., Weiss A.M., Stewart D.W. — Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Читать книгу
бесплатно

Скачать книгу с нашего сайта нельзя

Обсудите книгу на научном форуме



Нашли опечатку?
Выделите ее мышкой и нажмите Ctrl+Enter


Название: Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Авторы: Young R.A., Weiss A.M., Stewart D.W.

Аннотация:

"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization — and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject — sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
— Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The authors understand that marketing is now the most important force within an organization — if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
— Seth Godin, author of Small Is the New Big

"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
— Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader

"The best marketing leaders are those who can harness the power of the enterprise — not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
— Jerry Noonan, Spencer Stuart


Язык: en

Рубрика: Экономика и финансы/

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Издание: 1 edition

Год издания: 2006

Количество страниц: 270

Добавлена в каталог: 28.03.2010

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
blank
Предметный указатель
blank
Реклама
blank
blank
HR
@Mail.ru
       © Электронная библиотека попечительского совета мехмата МГУ, 2004-2017
Электронная библиотека мехмата МГУ | Valid HTML 4.01! | Valid CSS! О проекте