Boutellier R., Gassmann O., von Zedtwitz M. — Managing Global Innovation
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Название: Managing Global Innovation
Авторы: Boutellier R., Gassmann O., von Zedtwitz M.
Аннотация:
What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation.
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