Нашли опечатку? Выделите ее мышкой и нажмите Ctrl+Enter
Название: IdeaWise: How to Transform Your Ideas
Авторы: Rivkin S., Seitel F.
Innovation is easy when you’re Ideawise
"Since marketing is basically a battle of ideas, coming up with a good one is paramount. In that respect, IdeaWise should help you enormously."
–Jack Trout, President, Trout & Partners Ltd.
author of Big Brands, Big Trouble: Lessons Learned the Hard Way
"Ideas and innovations are sometimes spontaneous, but more commonly they are the product of training and awareness. This practical book tells you how to turn your ideas into gold."
–Richard D. Lamm, three-term Governor of Colorado
"Ideas are one of the key currencies of marketing. IdeaWise, quite simply, will help marketers, big and small, produce more and better actionable ideas."
–Bill Duggan, Adjunct Associate Professor, New York University, Stern School of Business
"New ideas are all around us– a very simple (yet universally misunderstood) premise from this refreshingly irreverent and eminently practical guide to the ideation process. IdeaWise is essential reading for today’s marketing professional."
–William McDaniel, Director, Public Affairs, ALSTOM Inc.