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Название: How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing
Автор: Patten D.
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet — everything a business owner needs to ensure their product reaches the market successfully.