A primer for tapping the vast business opportunities on Second Life

The virtual community Second Life has mushroomed from a small group web experts and graphic designers to a sprawling megalopolis of four-and-a-half million “residents.” And while the environment may be virtual, the money can be very real. Real enough for Toyota, Microsoft, Wal-Mart, Starwood Hotels, and other blue chip companies to establish a presence here.

How to Make Real Money in Second Life shows how players, both big and small, have begun to tap the vast business opportunities available in Second Life. Its gold mine of practical advice explains how you can apply your real-world business know-how to making a killing in this environment.