Sutton D., Kleln T. — Enterprise Marketing Management: The New Science of Marketing
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Название: Enterprise Marketing Management: The New Science of Marketing
Авторы: Sutton D., Kleln T.
Аннотация:
This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management.
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