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Название: Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
Автор: Wiefels P.
Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of "visionary" customer, through widespread acceptance, to the final implementation of a given product.