Нашли опечатку? Выделите ее мышкой и нажмите Ctrl+Enter
Название: Brand Warfare: 10 Rules for Building the Killer Brand
Автор: D'Alessandro D.F.
In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.