Ulwick A. — What Customers Want: Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers
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Название: What Customers Want: Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers
Автор: Ulwick A.
Аннотация:
"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."