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Vejlgaard H. — Anatomy of a Trend
Vejlgaard H. — Anatomy of a Trend

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Название: Anatomy of a Trend

Автор: Vejlgaard H.

Аннотация:

Why do millions of people end up wearing the same style of clothing?

What makes people change their tastes in food, music, and cars?

It's because of trends-the powerful process of change that affects every industry across the globe.

Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.

Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.

Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.


Язык: en

Рубрика: Экономика и финансы/

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Год издания: 2008

Количество страниц: 264

Добавлена в каталог: 15.03.2010

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