Ratner B. — Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
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Название: Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
Автор: Ratner B.
Аннотация:
A consultant to the database marketing industry describes specific methods for solving the most commonly experienced problems encountered in the field. He also provides a background by discussing the basic methodologies of database analysis and modeling. Among the problems he addresses are variable assessment, response modeling, profit modeling, and market segment classification modeling.
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