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Название: Strategic Managment - New Rules for Old Europe
Авторы: Scholz C., Zentes J.
Perhaps it was not really meant the way it was said, but when Donald Rumsfeld used the term "Old Europe" in his famous speech of January 22, 2003, he coined a phrase to depict not the birthplace of modern society, but a graveyard of old and outdated ideas. Even though it is legitimate for many of us in Europe to oppose the underlying message of going to war in Iraq, it makes absolute sense to examine the rules of the game which Europe is currently playing and which it will play in the future.
In doing so, it becomes obvious that important changes are taking place: Strategic Management - New Rules for Old Europe makes the hidden rules governing strategic management in Europe transparent.