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Название: Global Business Alliances: Theory and Practice
Автор: Culpan R.
Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan offers an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.