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Название: Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures
Автор: Gesteland R.R.
For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as "an eminently useful guide to the global marketplace."
Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.