Author Erik Granered makes a sincere effort to bridge the gap between two distinct bodies of business expertise: what it takes to establish an offshore outsourcing endeavor, and what it takes to operate a successful call center. This is a unique volume because it appeals to the strategic concerns of both corporate decision-makers and call center executives on the front lines. Overall, however, Granered focuses more on practical applications than on strategic issues. He acknowledges correctly that his treatment of broad cultural issues may sometimes sound simplistic. Even so, getAbstract.com finds his book a useful addition to any library on offshore outsourcing, and strongly recommends it to managers and executives who are interested in outsourcing or call centers, or both.