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Название: Guide to Business Planning
Авторы: Friend G., Zehle S.
A comprehensive guide to every aspect of preparing and using a business plannewly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capitaleither for a new venture to get additional capital within most corporations for a new initiative or for accelerated growth. And, communicating the plan within your business raises the likelihood of success. Tools for analyzing the market, competitors, and the business environment