In the 1980’s, Consultative Selling revolutionized the way we sell by focusing on understanding our customer’s needs. Unleashing the Power of Consultative Selling will revolutionize how you sell today. Rich takes up-to-date communication technology, and applies it to understanding and selling to our customers– the way they want to be sold. Written for professional salespeople, this book offers strategies that are easily and quickly incorporated into existing sales models. It is a gem for any salesperson determined to take consultative selling to a new level.