Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training or the courage for effective selling. Richard Denny, a renowned sales guru, takes the fear out of selling and shows what to do and how to do it. In typical style, Denny motivates and inspires from the first page to the last, giving readers the ability and confidence to succeed. He covers numerous key topics including making a winning presentation, how to make an appointment, how to beat the competition, and how to provide excellent customer care.