Wow! Multilayered goodness in each piece. You think the outer layer is wonderful but then, as you delve deeper, you go to the center and find the most satisfying textures, savoring each uniquely flavored nugget. A new candy bar? No, no, no. Joe's new book, Hypnotic Writing, a "how to" manual, is just that and so much more. Joe not only describes how to do Hypnotic Writing with great details and guidance, he also explains what it is and why to use it along with coundess examples of successful applications. You get to glimpse behind the scenes into the creation of Hypnotic Writing. And you get to learn how to do Hypnotic Writing for yourself as Joe guides and supports you through the whole learning process.