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Название: The Power to Predict: How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition
Автор: Ranadivé V.
In her follow-up to bestseller The Power of Now, Vivek Ranadive shows the impact of predictive business on mainstream companies from Proctor & Gamble to Harrah's. She reveals how companies can break new ground in the ongoing quest to anticipate customers' needs, to create new opportunities, and to predict and sidestep unwelcome surprises.