50 Trade Secrets of Great Design: Packaging encourages a greater understanding of design and will appeal to all who appreciate good design and design professionals. There are 50 contemporary projects featured, each taking a close look behind the scenes to reveal the fascinating design processes that were involved from conception to completion, including problems that arose on the way and how these were tackled.

Original visuals, plans and sketches, interim designs, colorful photographs, and lively captions demonstrate the workings behind the designs, with an analysis of the styles, ideas, skills and solutions arrived at. This book illustrates the myriad ways designers work; what triggers their imagination; what secrets and tricks of the trade they employ, and also in our increasingly technological world to what extent computers have been used.