Baran R., Zerres C., Zerres M. — Customer Relationship Management
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Название: Customer Relationship Management
Авторы: Baran R., Zerres C., Zerres M.
Аннотация:
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this free textbook a review of the theoretical conditions for Customer Relationship Management is given.
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