The book is suitable as a first introduction to the subject of Rheology for any student of science or engineering. However, having worked in industry for thirty years, I am also trying to meet the needs of my industrial colleagues who —often without any previous training in the subject of rheology — find themselves having to work on the formulation and processing of non-Newtonian liquids. The contents of this book are expansions of lectures mat I have given to bom these groups of people over the years, in introductory rheology courses run by rheometer companies, training organisations and universities around the