Chapman M.R. — In search of stupidity: over 20 years of high-tech marketing disasters
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Название: In search of stupidity: over 20 years of high-tech marketing disasters
Автор: Chapman M.R.
Аннотация:
This incisive, witty book looks at some of the most influential marketing and business philosophies in technology and, through hindsight, provides an educational and vastly entertaining examination of why they didn't work.
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