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Название: Cap Gemini Ernst & Young Guide to Gaining Business Value from Mobile Technologies
Авторы: Welin-Berger M., Teutloff J., Kornak A.
The rate at which companies are deploying wireless and mobile technology is astounding. But as the dot-com crash demonstrated, implementing solutions without clearly defined business requirements can lead to skyrocketing budgets and possible failure. As a business leader, it is critical that you understand the reasons for investing in this technology. Why should you develop a mobile technology strategy? What are the business requirements that drive potential mobility solutions? How will those solutions impact your internal and external constituencies? What are the strategic, qualitative, and quantitative value propositions that mobile technology can offer you? This innovative book provides you with the insight to answer these key questions and successfully integrate mobile technologies into your business.