This textbook on nuclear structure takes a unique approach to the topic, explaining nuclear structure by building on a few elementary physical ideas. Intricate topics such as shell model residual interactions, the Nilsson model, and the RPA analysis of collective vibrations are explained in a simple, intuitive way so that predictions can usually be made without calculations, essentially by inspection. Frequent data comparison shows the relevance of theoretical approaches. New to this edition are chapters on exotic nuclei and radioactive beams,and correlations of collective observables. Completely new discussions are given on isopin, the shell model, nature of collective vibrations, multi- phonon states, superdeformation, bandmixing, the geometric collective model, the fermei gas model, basic properties of simple nuclear potentials, the deuteron, etc.