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Название: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Автор: Rovell D.
A US sports business reporter, who guzzled Gatorade during his recent running of the New York Marathon, traces the story of how this sports drink developed by three doctors became a marketing success. Rovell also gives voice to critics, who question athletes' need for a drink other than water. He includes photos of its developers, a long list of sponsors, the short form of Gatorade's creation story, and sales data.