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Название: Marketing without Advertising
Авторы: Phillips M., Rasberry S.
This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet — both for marketing and direct sales. A must-have for any small business owner!