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Название: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Авторы: Hart T., Greenfield J.M., Johnston M.
Contributors from nonprofit organizations and from groups advocating electronic philanthropy offer advice to nonprofit fundraisers who want to tap into the Internet. The practice has been around since the middle 1990s, they say, but has only occasionally been successful. The topics include using the Internet as a strategic tool, staffing, online community building, building the brand online, inspiring donors, and planned giving and major gifts.