DePalma D. — Business Without Borders: A Strategic Guide to Global Marketing
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Название: Business Without Borders: A Strategic Guide to Global Marketing
Автор: DePalma D.
Аннотация:
Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.
* Written by two leading consultants with an in-the-field perspective.
* Explains how to utilize technology to globalize a business.
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