van Gelder S. — Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Название: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Автор: van Gelder S.
Аннотация:
This book provides a rigorous analytical framework that can be used comparatively across markets to reveal the factors that are most significant to particular types of brands.
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