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Peterson E.T. — Web Site Measurement Hacks
Peterson E.T. — Web Site Measurement Hacks

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Название: Web Site Measurement Hacks

Автор: Peterson E.T.

Аннотация:

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.
Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring — and then improving — their site's usability, performance, and design. Among the many topics covered, you'll learn:
definitions of commonly used terms, such as "key performance indicators" (KPIs)
how to drive potential customers to action
how to gather crucial marketing and customer data
which features are useful and which are superfluous
advanced techniques that senior Web site analysts use on a daily basis
By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.
It's the technology companion that every site administrator needs.


Язык: en

Рубрика: Технология/

Статус предметного указателя: Готов указатель с номерами страниц

ed2k: ed2k stats

Год издания: 2005

Количество страниц: 430

Добавлена в каталог: 04.09.2007

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
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Предметный указатель
abandonment      
abandonment, during checkout process      2nd
abandonment, of shopping cart      
ABC Interactive (ABCi)      
access logs      
Acquisition      
activity reports      
advertising sites      2nd 3rd 4th 5th 6th 7th
affiliate marketing      2nd 3rd 4th 5th
agent logs      
agents      2nd 3rd 4th
Akamai CDN platform      
ampersand &      
Analog      
Analog, processing logfiles using      
Analog, running      
anti-adware applications      
anti-spyware applications      
anti-spyware applications, cookies and      
anti-spyware applications, disallowing third-party cookies      
AOV (average order value)      
application servers      
application service provider model (hosted services model)      
application usage reports      
ASP model (hosted services model)      
authenticated username      
authenticated username, identifying repeat visitors using      
authenticated username, identifying unique visitors using      
authentication server      
average order value (AOV)      
AWStats      
B2B (business-to-business) visitors      
B2C (business-to-consumer) visitors      
banner advertising      2nd 3rd 4th
BBBOnline privacy certification      2nd
Benchmarking      
benchmarking against yourself      
benchmarking, against external data      
benchmarking, reasons not to      
benchmarking, services for      
best practices for web site measurement      2nd 3rd
black holing      
Blogdigger      
Bloglines      
bookmarking      2nd 3rd
broad matching of keywords      
broadband connection      2nd 3rd 4th 5th 6th
browser overlays      2nd 3rd 4th 5th 6th
Bugnosis      2nd
business objectives identifying      2nd 3rd
business objectives identifying, key performance indicators tied to      
business sites      2nd 3rd 4th
business-to-business (B2B) visitors      
business-to-consumer (B2C) visitors      
buyer conversion rate      2nd 3rd
Cache      
cache, browser cache      
cache, busting (forcing to request pages from server)      2nd 3rd
cache-control.inc file      
caching device      
call to action links      
campaign ROI      
cart-add to purchase conversion rate      
CDN      2nd
CDN (content delivery network) data lost when using      2nd
CDN, client-side cache      
CDN, data not collected because of      
CDN, JavaScript page tags and      2nd
CDN, page caching      
CDN, server-side cache      
checkout process      
checkout process, measurements for      2nd 3rd 4th
checkout process, usability of      2nd 3rd 4th
checkout to purchase conversion rate      
CLF (Common Log Format)      
click-through rate (CTR)      
click-through rate (CTR), for affiliate marketing      
click-through rate (CTR), for banner advertising      
click-through rate (CTR), for email      
click-through rate (CTR), for paid search engine marketing      
click-to-conversion rate (CTC)      
Clicklab      
clicks      
clicks, cost-per-click (CPC)      2nd 3rd
clicks, tracking      2nd
clicks, value of      2nd 3rd
clickstream      
ClickTracks      
ClickTracks, features of      2nd 3rd
ClickTracks, support provided by      
client-side cache      
Color depth      
Combined Log Format      2nd
commerce data      
committed visits      2nd
common buyers      
Common Log Format (CLF)      
communicating throughout      
communicating throughout, company      2nd
compact policy (CP)      2nd 3rd
comparisons to competitors      
competitive analysis tools      
competitors      
ComScore      
configurators      
connection type determining      2nd 3rd 4th 5th 6th
connection type determining, significance of      
content consumption reports      
content delivery network (CDN) data lost when using      
content groups      2nd 3rd
content length      
content of web pages      2nd 3rd 4th 5th
content sites      2nd 3rd 4th 5th 6th
conversion events and rates      2nd 3rd 4th 5th 6th
conversion events and rates, as key performance indicators      
conversion events and rates, buyer conversion rate      2nd 3rd
conversion events and rates, click-to-conversion (CTC) rate      
conversion events and rates, cost-per-conversion (CPC)      
conversion events and rates, for "information find" support visits
conversion events and rates, for email marketing      
conversion events and rates, for organic search results      
conversion events and rates, for paid search engine marketing      
conversion events and rates, for registrations      
conversion events and rates, for searches      
conversion events and rates, for subscription sign-up      
conversion events and rates, lead generation conversion rate      
conversion events and rates, measuring through multiple goals      2nd 3rd
conversion events and rates, new and returning visitor conversion rates      
conversion events and rates, order conversion rate      2nd
conversion events and rates, overall conversion      
conversion events and rates, scenario conversion      
conversion events and rates, search to purchase conversion rate      
conversion events and rates, value events      2nd 3rd
cookie dropping      
Cookies      
cookies, accuracy of      2nd
cookies, alternatives to      2nd 3rd 4th 5th 6th 7th 8th
cookies, custom variables stored in      2nd 3rd
cookies, data to use      
cookies, for differentiating new and returning customers      2nd
cookies, improving data accuracy using      2nd 3rd 4th
cookies, privacy and      
cookies, returned by JavaScript page tags      
cookies, types of      
cookies, when not to use      
Coremetrics      2nd 3rd
Coremetrics LIVEmark      
cost data      
cost-per-acquisition (CPA)      2nd
cost-per-click (CPC)      
cost-per-click (CPC), of paid search engine marketing      
cost-per-converion (CPC)      
Counts      
CP (compact policy)      
crawlers      
cross-sell data      2nd 3rd 4th
CTR (click-through rate)      
custom links      
custom variables      2nd 3rd
custom variables, direct marketing and      
custom variables, query string data collected in      
Customer Paradigm's P3P Privacy Policy Creation      
customer support reports      
customer support sites      2nd 3rd 4th 5th 6th
customers      
customers, new      2nd 3rd 4th
customers, registration data      
customers, retention rate for      
customers, returning      2nd
customers, satisfaction data      
DATA      
Data collection      
data collection, collecting all data      
data collection, for RSS tracking application      2nd 3rd 4th 5th
data collection, for web measurement application      2nd 3rd 4th 5th 6th
data collection, how long to keep data      
data collection, lost data      2nd 3rd 4th
data collection, robots      2nd 3rd 4th
data collection, spiders      2nd 3rd 4th
data collection, types of data to eliminate      
data collection, users accessing collected data      
data collection, users opting in or out of      
data collection, vendor mechanism for      2nd
data collection, what data to collect      2nd 3rd 4th 5th
data, accuracy of      2nd
data, compared to key performance indicators      
data, integration of      2nd 3rd 4th 5th
data, sources of      2nd 3rd 4th
data, storage of      2nd
date and time (timestamp)      
Deep Log Analyzer      
delivery of web site      
delivery type of vendor      2nd
Demographic data      2nd
demographic data, visitor segmentation based on      2nd
designated marketing area (DMA)      
destination pages      
determining if results are positive or negative      2nd
differentiating destination URL from organic search      
direct marketing      
DNS      
DNS, using to make third-party cookies look like first-party cookies      
document headers      
DOM (Document Object Model)      2nd 3rd 4th
DOM, beacon placement for      
DOM, browser width      
DOM, information provided by      
download managers      
downloads      
downloads, interrupted      
downloads, not collecting data about      
downloads, time of      
downloads, tracking      2nd
dynamic URLs      
email marketing      2nd 3rd 4th 5th
email marketing, date and time of delivery      
email marketing, format and layout of email      
email marketing, return address of      
email marketing, subject line of      
encrypted web traffic      
entry pages      2nd
entry pages report      
equal sign (=)      
error checking      
error logs      
Errors      2nd 3rd 4th 5th
ETL (extract      
exact matching of keywords      
Excel (Microsoft)      
Excel (Microsoft), distributing data using      
Excel (Microsoft), populating with web measurement data      
Excel for      
executive buy-in      
exit pages      
exit pages report      2nd
exit pages, ratio of entry pages to      
exit pages, search return page as      
extract      
Extranet      2nd 3rd 4th
fallout reports      
false entries      
false exits      
favicon.ico file      
Favorites      
Federal Trade Commission report on Privacy Online      
Feedster      
FILESMATCH directive      
Fireclick      2nd 3rd
Fireclick Index      
Firefox      
first-party cookies      
first-party cookies, advantages of      
first-party cookies, when to use      2nd 3rd 4th 5th
form analysis      
form data      
form entry errors      
frequency of visits by a visitor      2nd 3rd 4th
FunnelWeb      
geo-targeting in web measurement application      2nd
geographic distribution of visitors      2nd 3rd
geographic segmentation      2nd
gift list      
Google AdSense      
gross margin contribution      
hard bounces of email      
HitBox Professional      
hits      
Hitwise      
Holland's OneStat      
Home page      
home page, as exit page      
home page, not as entry page      
hostname      
HTTP requests      
HTTP status codes      2nd
HTTP: The Definitive Guide      
IAB (Interactive Advertising Bureau)      
IAB, page views defined by      
IAB, unique visitors defined by      
IAB, visits defined by      
IAjapan's Privacy Policy Wizard      
IAPP (International Association of Privacy Professionals)      
IBM P3P Policy Generator      
IBM SurfAid      2nd
icons      
icons, for favorites folder      
identifying      
IIS Logfile Format      
image requests      
image requests, excluding form logfile      
image requests, for DOM      
image requests, in JavaScript page tags      2nd 3rd 4th 5th
Images      
images, icon for favorites folder      
images, in reports      
images, setting to never expire      
implementation      
implementation, problems with      2nd
implementation, reports to implement first      
implementation, vendors      
1 2 3
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