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Название: Intercultural Management
Автор: Jacob N.
Аннотация:
Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (e.g. different regional cultures) or "internal" (e.g. differences in company culture). With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners.Nina Jacob analyses the key topics of intercultural management, covering areas such as: organizational structure; corporate strategy, communications; core values; knowledge management; conflict resolution; and expatriate management. While academically rigorous, the book is grounded in practice. There are questions and discussion topics throughout, and each chapter opens with a case study of a global company and its approach to intercultural management. Companies studied include Credit Suisse, Nestlé, BMW, IBM and the International Red Cross. A CD-ROM containing supplementary material accompanies the book.