Force your Web site to start earning its keep by using Google to draw more eyes — and wallets — to your content. In this four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site more profitable.

For starters, you'll learn how to deliver targeted ads and Google search boxes to your content pages to earn extra revenue. You'll also learn how to customize ads and search boxes, filter out inappropriate ads, track ad earnings, and more. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of it with this clear, practical, easy-to-read guide.